There’s a very specific imagery that comes to mind when we talk about ’90s ski resorts. It’s precisely from this aesthetic that the new holiday collaboration between Champion and Percival takes shape, a capsule that reinterprets the New England après-ski aesthetic with elegant irony and a touch that brings it into the present.

The collection is rooted in the golden era of ski resort style. Champion’s rugby shirts return as protagonists in bold color combinations and in the classic tones of the northeastern coast, enriched with co-branded embroidery that tells the story of the meeting between aesthetics. Alongside these pieces are tailored silhouettes, such as Percival’s Oxford shirts, which add a cleaner, more refined note to the ensemble. Since 2009, the London-based brand has been navigating menswear with curated micro-collections and targeted collaborations, capable of bringing different aesthetic worlds together naturally.

Champion, with its long history in activewear, brings that sporting authenticity that has defined generations and continues to evolve through curated micro-collections and targeted collaborations, naturally bridging different aesthetic worlds. Its meeting with Percival therefore seems inevitable: two complementary identities that find in resort culture the perfect ground to play with archetypes, materials and colors.

Read also: From the slopes to the après-ski with Nike and Jacquemus