Style The collaboration among Oakley and artist Meguru Yamaguchi
Stylestyle

The collaboration among Oakley and artist Meguru Yamaguchi

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Andrea Tuzio

Yesterday, July 23, 2020, the opening ceremony of the XXXII Olympics was to be held in Tokyo, but on March 24, the International Olympic Committee (IOC) and the organizing committee announced in a joint statement that, due to the COVID-19 pandemic, the Games would be postponed until 2021, thus becoming the first Olympic Games to be postponed to a later date than planned.

On the very day that would mark the start of the Games, Oakley presented its collaboration with artist Meguru Yamaguchi of the “Kokoro” capsule, which consists of a series of Oakley silhouettes characterized by the colorful color palette and Prizm Lens Technology, which optimizes color and contrast to improve vision. The glasses from this collaboration were supposed to be worn by Oakley athletes during the Tokyo Games.

The artist born in Tokyo in 1984, known for the use of the “cut and paste” technique, had already worked with Nike and UNIQLO but, in this collaboration with the brand owned by the Luxottica group, he made each piece with a particular rotation technique thanks to which he made each pair of glasses completely unique. Yamaguchi worked closely with Oakley’s designers and athletes throughout the project.

“I was very excited when Oakley reached out to collaborate, as I’ve been a fan of the brand since my high school days,” said Meguru in a statement. “When I connected with the athletes as part of the discovery phase, I was moved by their united passion for sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results.

The collection is called “Kokoro” as we said, this Japanese word means “heart, soul, spirit” and represents a message of unity and hope in the face of the global crisis we are going through.

“The Kokoro collection celebrates the universal love of sport that can unite our community.” said Ben Goss, Oakley’s Global Marketing Director. “We are proud to offer our support to the World Health Organization as it tackles the global pandemic with passion and dedication.”, In fact, the project is accompanied by a donation of $200,000 from Oakley to the WHO.

Below you can take a look at the video that tells the various stages of the collaboration.

Stylestyle
Written by Andrea Tuzio
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