After tracking down all the commercials directed by Wes Anderson, we turned our attention to another director who has directed some of cinema’s greatest masterpieces such as Alien, Blade Runner, Thelma & Louise, Gladiator and the more recent The Last Duel – now on Disney+ – and House of Gucci. We’re talking about Ridley Scott, who like so many other colleagues has from time to time devoted himself to the small screen, not only directing episodes of TV series, but also editing commercials.
We went to look for them all, you’ll find them below!
Hovis: Boy on the Bike (1973)
The first commercial directed by Ridley Scott became in a very short time one of the most loved commercials by the British people, defined as one of the best British commercials of all times. “Boy on the Bike’ for the British flour and bread company is set in post-war Britain on Gold Hill, one of the country’s most famous roads.
Chanel No. 5: The Swimming Pool (1979)
The Swimming Pool – or La Piscine – is the first of four commercials the director made for Chanel No. 5. This one in particular depicts a summer that seems perfect, or maybe it’s just a fantasy.
Chanel No. 5: L’invitation au rêve/Le jardin (1982)
In less than 60 seconds, we go from a garden to a San Francisco office through scenarios bordering on the surreal. The spot ends with the penetrating gaze of a woman dressed in red.
Apple Mac: 1984
This is certainly one of the most famous commercials in the history of advertising and beyond. In 1984, Ridley Scott was asked by Apple to make the commercial that would officially launch the Macintosh, the first personal computer. For the video, the director took inspiration from George Orwell’s novel ‘1984’, showing how the world was completely different.
Chanel No. 5: Monuments (1986)
The red-clad woman who closed the 1982 ad is back, ready to say goodbye to her man and let herself go on a journey through the winding roads of the desert. Roads that will lead her to the next adventure.
Chanel No. 5: La Star (1990)
We move to the Côte d’Azur, to the Hotel du Cap-Eden-Roc, where the director stages another daydream, retracing the aesthetic that also characterised the three previous works for the French fashion house.
Prada – Thunder Perfect Mind (2010)
In this 5-minute spot, the main character is the text recited by the protagonist for the entire duration of the video: “The Thunder, Perfect Mind”, a Gnostic poem in the Coptic language discovered in the Nag Hammadi Codices collection.
Hennessy – The Seven Worlds (2019)
Every drop is an Odyssey, this is the slogan for the campaign created for Hennessy Cognac. The director imagined a journey inside a drop of the famous Cognac. It almost looks like a science fiction film.
Turkish Airlines – The Journey (2019)
For the Turkish airline, Ridley Scott thought to pack an adventurous action and chase film into a few minutes through the streets of an Istanbul waiting to be discovered.