Collaborations with the art world continue for Dior and its Men Design Director Kim Jones, who has become a distinctive feature and inspirational basis of the British fashion designer’s process.
After collaborating with Raymond Pettibon and Shawn Stussy and paying tribute to the Ghanaian artist Amoako Boafo with the Spring/Summer 2020, Jones chose the extraordinary American artist Kenny Scharf for the Pre-Fall 2021.
Scharf became famous as a street-artist at the same time as his contemporaries Keith Haring, Jean-Michel Basquiat and RAMMELLZEE, thanks to comic book imagery populated by surreal creatures and installations when, in the 80s, street-art made the big leap in galleries and museums around the world.
Scharf, who is not new to collaborations with the fashion world (Gap, Levi’s, Zara, Heron Preston, etc.), has been part of the art scene in New York’s East Village ranging from painting, sculpture, fashion, performance art, street art and video. Fascinated by the television and pop world, his works include icons of mass culture but also caricatures of the American middle class immersed in a surreal, science fiction, or apocalyptic context.
Dior’s Pre-Fall 2021 collection in collaboration with Kenny Scharf will be unveiled on December 8th on the French fashion house’s website and simultaneously with an exclusive event in Beijing that will not include a fashion show.
