When we write, especially on our computers, we can choice between millions of fonts and symbols to express our idea.
We choose them according on what we have to say, on our mood, but above all according to the style we feel more closely to our taste.

Greg Condon, a New York-based filmmaker and illustrator, has played with one font making it perfect for every word he has chosen to illustrate.
The word “lazy” with the “z” mimics the sound of sleep, the word “hope” that is surrounded by a halo, the word “smile” that is bent on imitating a smile, the word “psychologist” that transforms its “o” in a Newton pendulum.

A simple video that, thanks to the combined sounds, can not be seen until the end.

[vimeo]https://vimeo.com/217657829[/vimeo]