The hilarious campaign of the East West Market in Vancouver to use less plastic

The hilarious campaign of the East West Market in Vancouver to use less plastic

Giulia Guido · 6 months ago · Art

David Lee Kwen, the owner of the East-West Market in Vancouver, a huge supermarket in the city center, has always wanted to reduce plastic waste, especially the excessive use of plastic bags to take home shopping (which could be dispensed with if everyone brought a cloth bag).

After some time and thanks to the help of the Rethink agency, he seems to have found the perfect idea. The goal was not to replace the envelopes with something else but to encourage their customers to bring them from home.

So, the agency and the market decided to focus on just one thing, shame.

Instead of their usual bags, they put simple white envelopes with writings that would make anyone ashamed, that have to do with warts, colon problems or video porn shops.

Walking down the street with one of them on your back is not like carrying an envelope of Chanel under your arm.

east west market rethink | Collater.al
east west market rethink | Collater.al
east west market rethink | Collater.al
east west market rethink | Collater.al
The hilarious campaign of the East West Market in Vancouver to use less plastic
Art
The hilarious campaign of the East West Market in Vancouver to use less plastic
The hilarious campaign of the East West Market in Vancouver to use less plastic
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Stranger Things 3: The Game is coming in 2020 and will change your life

Stranger Things 3: The Game is coming in 2020 and will change your life

Giulia Guido · 6 months ago · Art

The unstoppable Netflix has announced, on the occasion of E3 (Electronic Entertainment Expo), one of the most anticipated video game fairs, the arrival of Stranger Things 3: The Game

The millions of fans of the series were immediately in raptures for the news, which was followed by some rumors about how the game will be available from 2020. 

Stranger Things 3: The Game can be downloaded on both iOS and Android devices and will include twelve characters from the series, including of course the little Eleven that will be equipped with its superpowers.

The game was developed to be based on the GPS data of each device, so you’ll find yourself in the Upsidedown of the place where you are, where you’ll come into contact with all the other players and, above all, where you’ll meet Demogorgons and other monstrous creatures. 

If the principle of this game is the same as Pokemon Go, what changes is the graphics. Being, the original Netflix series set in the ’80s, even the aesthetics of the game resumes that of video games of that time. 

We just have to wait, but in the meantime you can see the trailer for Stranger Things 3, coming July 4, HERE

stranger things 3 the game | Collater.al 2
stranger things 3 the game | Collater.al 2
Stranger Things 3: The Game is coming in 2020 and will change your life
Art
Stranger Things 3: The Game is coming in 2020 and will change your life
Stranger Things 3: The Game is coming in 2020 and will change your life
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Patta opens its first Italian flagship store in Milan

Patta opens its first Italian flagship store in Milan

Giulia Pacciardi · 6 months ago · Art, Style

It was 2004 when Edson Sabajo and Guillaume ‘Gee’ Schmidt opened their first Patta store in Amsterdam, who, in 2019, celebrates its 15th anniversary.
Meanwhile, in 2016, they landed in London and yesterday, finally also in Milan.

To accompany this new opening, a celebratory limited edition t-shirt with the Patta’s classic script logo accompanied by the name of the city that hosts it, excited to have it.

This morning, in fact, in Galleria Unione 4, where the store is located, the first rows of fan have already been registered, a lot of people ready to grab some pieces of the collaboration with Air Jordan 7 and C.P. Company.

See here the photos of the store and the event!

Photo by: Elisa Scotti

Patta opens its first Italian flagship store in Milan
Art
Patta opens its first Italian flagship store in Milan
Patta opens its first Italian flagship store in Milan
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The trailer for Doctor Sleep, the sequel to Shining, has been released

The trailer for Doctor Sleep, the sequel to Shining, has been released

Giulia Guido · 6 months ago · Art

It was December 1980, when Shining was released in Italian theatres and the image of Jack Nicholson gone mad became the emblem of the cinema of those years. Now we are ready for his return. 

The trailer for Doctor Sleep has been released in which we find a forty-year-old Danny Torrance, played by Ewan McGregor, still inwardly devoured by the terrifying memories of the Overlook Hotel. 

Danny, who now lives in New Hampshire, tries in every way to lead a normal life forgetting almost his super abilities, but, at one point, he meets Abra, a girl with his own gifts, the famous shimmer. It is precisely when Abra needs his help to fight the followers of the “True Node” that Danny will have to start using his powers again, which will force him to reckon with his past. 

Doctor Sleep will be released in cinemas on Halloween night, October 31, 2019. 

doctor sleep shining | Collater.al
doctor sleep shining | Collater.al
doctor sleep shining | Collater.al
The trailer for Doctor Sleep, the sequel to Shining, has been released
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The trailer for Doctor Sleep, the sequel to Shining, has been released
The trailer for Doctor Sleep, the sequel to Shining, has been released
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The playful and engaging murals of Jessie and Katey

The playful and engaging murals of Jessie and Katey

Giulia Guido · 6 months ago · Art

Jessie Unterhalter and Katey Truhn met at MICA in 2001 and have since started working together, becoming known as Jessie and Katey

The two street artists specialize in large-sized murals and, over time, they realized that their art could not be limited to walls alone, so they began to paint floors, streets, stairs. 

jessie and katey | Collater.al


There are two fundamental characteristics of their works, the first is the engaging aspect and the second is the playful one. This result is achieved by creating gigantic patterns that take their cue from different and varied textures of fabrics. 

When we try to give shape to the idea of creativity we could think of something very similar to the murals of Jessie and Katey, but you should know that they are not only the result of imagination and improvisation. All their artworks are born from a careful study of the place where they are to be made and their measurements and before painting the surface, the two artists make scale tests, to be sure of the final result. 

No need to say that their works are especially appreciated by children, who enjoy playing with shapes and colors, but also manage to charm the older ones, indeed, are also appreciated by those who do not particularly like street art. 

jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
jessie and katey | Collater.al
The playful and engaging murals of Jessie and Katey
Art
The playful and engaging murals of Jessie and Katey
The playful and engaging murals of Jessie and Katey
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