For the new chapter of this season, Chapter 14, the British brand Endless Joy chooses to build an imagery that grows outside of time: between art and nature. And this new collection indeed marks a further step toward a freer practice, detached from the traditional calendar and guided by an approach unlike any other in the fashion world.

This new chapter unfolds among the suspended architectures and water gardens of Puri Agung Karangasem, in Bali, where every shot is transformed into a kind of time capsule. Here, the dialogue between nature, art, and spirituality takes shape through the faces of a new Indonesian creative generation: Raihan Fahrizal, Viknes Waren, and Dwika Pradnyana, who embody an imagery suspended between contemporaneity and myth.

At the core of everything are works that begin on canvas, hand-painted and then transferred onto the brand’s iconic garments. A practice that restores centrality to time and material, far from the industrial logic of fast fashion. The fabrics—French linen, organic cotton, and rayon silk—are made with OEKO-TEX® 100-certified yarns, while the pigments come from small Asian manufacturers that work exclusively with natural elements: mango, indigofera leaves, sappan wood. A vivid, layered palette deeply tied to Indonesia.


The key works tell this tension: Spiderweb, with its golden spirals expanding in an almost fractal rhythm; Monkey Dragon, staging a primordial confrontation between instinct and mythological imagery; Rooster & Drum, inspired by Edo-period ukiyo-e prints, where tradition and color meet in a vibrant balance.

But Endless Joy does not stop at the surface of the garment. The works also exist in their original form: mixed-media paintings and tapestries made in the Netherlands by master weavers, extending the project beyond the wardrobe and into a broader artistic ecosystem.


This vision is accompanied by a concrete commitment: 1% of profits is donated to environmental and social initiatives, including the collaboration with Eden Reforestation Project, which since its launch has helped plant over 300 million trees worldwide, supporting local communities and fighting extreme poverty. Every garment in this collection is nothing less than the result of encounters, territories, and stories that settle over time. A project that invites us to rethink the value of things: not for how they appear, but for everything they carry with them.

