Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability

Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability

Giulia Guido · 6 months ago · Style

In Barcelona, you can breathe air unlike anywhere else. In an area of 100 square kilometers, you can pass by the beach of Barceloneta, lose yourself in the cross streets of the Rambla and discover the Gothic Quarter and El Raval; you can get lost in the maniacally squared-off blocks of Sant Marti or get on the Tramvia Blau and admire the city from Tibidabo. While you adjust yourself to the “relaxed” rhythms of the Spaniards, your eyes are satisfied by the architecture of the houses, theatres and museums where new artistic currents, new musical and theatrical genres were born in the early 1900s. This is the home of Etnia Barcelona, a brand that in recent years has been acquiring more and more body and importance on a national and international level.

Etnia Barcelona is born from the mind of David Pellicer, current owner of the company, who owes his passion for the world of eyewear to his grandfather, who also created glasses. In today’s scenario, the brand stands out essentially for two reasons on which the entire philosophy and identity of its products has been founded: on the one hand, we have the quality of sustainable products and, on the other, the commitment to supporting larger causes through the Etnia Barcelona Foundation, a solidarity project that offers concrete help for eye health to those who need it most.

The brand, which was founded in November 2001, has just celebrated its first 20 years and, like anyone who reaches that age, is ready to move from naivety to maturity, from rebellion as an end in itself to a heartfelt and reasoned rebellion. To do this (but also to celebrate properly), Etnia Barcelona has launched the Capsule Heritage, a collection made up of 4 glasses available in different colourways that pay homage to both the brand’s iconic chequered pattern and popular icons from the history of mankind. In fact, in the campaign images, the models “The Einstein”, “The Kennedy”, “The Kahlo” and “The Kubrick” are worn by personalities such as Charles Darwin, Napoleon, Alfred Hitchcock and Lady Diana.

We at Collater.al were lucky enough to be invited to the 20th-anniversary celebrations, an event that proved to be another opportunity for Etnia Barcelona to show its love for the world of art and creativity. At the end of November, the brand organized a special dinner in one of the many galleries of the Reina Sofia Museum in the heart of Madrid, where in addition to celebrating this important milestone, a private tour of the collection was also offered, a journey to discover those artists who in the first decades of the 20th century transformed Spain into a place of artistic and cultural ferment.

Thinking that we had been amazed enough, we were left speechless when a few days later Etnia Barcelona and Etnia Barcelona Foundation announced a collaboration with Open Arms and presented the “Open Eyes” project, which took the form of the first collection of glasses that save lives, a campaign with a strong visual impact and a documentary.

This joint venture is rooted in the values, intentions and objectives that unite the brand and the non-governmental organization. For the occasion, Etnia Barcelona has revisited its legendary Avinyó model, this time presented in a bright red colour, reminiscent of the Open Arms logo. The creation of this model is just the icing on the cake of a campaign that is much more like a trip to the Malakasa and Ritsona refugee camps in Greece that we take thanks to the stories of Fadia, Emram and Weis. The words of these survivors are projected onto the dark and frightening surface of the Mediterranean Sea as SOS messages and, in addition to becoming posters ready to fill the streets of Barcelona, Madrid, Milan and Paris, they are the narrative voice of the documentary “OUR VOICES that you can watch below. Etnia Barcelona’s commitment is also confirmed by the decision to donate the entire proceeds of the sale of the “Open Eyes” capsule to Open Arms.

If the world of fashion, but also the choices of each of us, are becoming more and more conscious, we cannot ignore reality like Etnia Barcelona.

Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability
Style
Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability
Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability
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The book that tells the story of San Francisco in 500 photos

The book that tells the story of San Francisco in 500 photos

Tommaso Berra · 2 weeks ago · Photography

San Francisco is one of the most fascinating cities in the United States; over the course of two centuries it has experienced the entire evolution of American civilization firsthand, fostering the birth of artistic and cultural currents that have marked the ages.
The history of San Francisco and the Bay Area more generally is now told in a beautiful volume published by Taschen and entitled “San Francisco. Portrait of a City.” Through 500 photographs it traces the early years of industrial development and the stories of the free spirits of the 1970s through the lights and fervor of the Roaring Twenties.

The volume contains images from archives and private collections, taken by some of the most celebrated photographers, who over the course of their careers have been inspired by the California city. Inside are portraits of the many innovators who have contributed to the development of the city, a place that represents “a crystal ball in which to see a preview of what will come to us in a few years,” as Michele Masneri had described it in The Passenger magazine’s recent volume devoted to the city.
The 480-page collected shots also show a city skyline far from the one we know today, dominated by the Golden Gate Bridge of which construction work from the 1930s is visible. In addition to the Bay Area’s unique climate, “San Francisco. Portrait of a City” also shows areas the multicultural soul of the city, with images of the huge Chinatown district or Fillmore, the one historically home to Jews and Japanese.
You can purchase the book on the official Taschen website.

San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
The book that tells the story of San Francisco in 500 photos
Photography
The book that tells the story of San Francisco in 500 photos
The book that tells the story of San Francisco in 500 photos
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Japan as seen in infrared

Japan as seen in infrared

Tommaso Berra · 2 weeks ago · Photography

Hashira Yamamoto is a photographer, but he also describes himself as a traveler and researcher. Over the course of his career as an artist, he has visited 41 countries and 161 cities around the world, in which he has shot some of his photo series, to tell stories i cultures and of all the incredible people he has encountered. Over the years he has had a close look at his home nation of Japan, cultivating a passion for traditional landscapes along the Silk Road.
Yamamoto in his Asuka series has reinterpreted the tradition of historic Japanese buildings through an infrared lens, creating a dialogue between ancient and contemporary Japan to an effect that immerses traditional temples and gardens in a glitchy, vaporwave world.

The saturated colors of the photos alter the perception of a solid tradition that in some respects has remained intact over the centuries. Cultural references are not altered, architectures are not emptied of meaning, but rather taken in a new contemporary guise. Hashira Yamamoto had precisely the goal with this infrared lens to enhance even more the quiet and contemplative magic that testifies to the inherent spirituality of the places photographed. 

Japan as seen in infrared
Photography
Japan as seen in infrared
Japan as seen in infrared
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 weeks ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week, we have selected your 10 best proposals: @polae.jpg, @laurasole_79, @claudiabellati, @carolinalecce, @eli_rmn, @_eleonoram_, @teresa_scafa, @noemily_ph, @matti_b9, @ele.naus.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 1 week ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @zenzeroelimone_, @feebelli, @simeingolo, @davidecannavo, @_barbarac__, @valerycia, @sararotola, @saracamporesi.it, @il_salvo_, @_eleonoram_.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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