Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability

Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability

Giulia Guido · 1 year ago · Style

In Barcelona, you can breathe air unlike anywhere else. In an area of 100 square kilometers, you can pass by the beach of Barceloneta, lose yourself in the cross streets of the Rambla and discover the Gothic Quarter and El Raval; you can get lost in the maniacally squared-off blocks of Sant Marti or get on the Tramvia Blau and admire the city from Tibidabo. While you adjust yourself to the “relaxed” rhythms of the Spaniards, your eyes are satisfied by the architecture of the houses, theatres and museums where new artistic currents, new musical and theatrical genres were born in the early 1900s. This is the home of Etnia Barcelona, a brand that in recent years has been acquiring more and more body and importance on a national and international level.

Etnia Barcelona is born from the mind of David Pellicer, current owner of the company, who owes his passion for the world of eyewear to his grandfather, who also created glasses. In today’s scenario, the brand stands out essentially for two reasons on which the entire philosophy and identity of its products has been founded: on the one hand, we have the quality of sustainable products and, on the other, the commitment to supporting larger causes through the Etnia Barcelona Foundation, a solidarity project that offers concrete help for eye health to those who need it most.

The brand, which was founded in November 2001, has just celebrated its first 20 years and, like anyone who reaches that age, is ready to move from naivety to maturity, from rebellion as an end in itself to a heartfelt and reasoned rebellion. To do this (but also to celebrate properly), Etnia Barcelona has launched the Capsule Heritage, a collection made up of 4 glasses available in different colourways that pay homage to both the brand’s iconic chequered pattern and popular icons from the history of mankind. In fact, in the campaign images, the models “The Einstein”, “The Kennedy”, “The Kahlo” and “The Kubrick” are worn by personalities such as Charles Darwin, Napoleon, Alfred Hitchcock and Lady Diana.

We at Collater.al were lucky enough to be invited to the 20th-anniversary celebrations, an event that proved to be another opportunity for Etnia Barcelona to show its love for the world of art and creativity. At the end of November, the brand organized a special dinner in one of the many galleries of the Reina Sofia Museum in the heart of Madrid, where in addition to celebrating this important milestone, a private tour of the collection was also offered, a journey to discover those artists who in the first decades of the 20th century transformed Spain into a place of artistic and cultural ferment.

Thinking that we had been amazed enough, we were left speechless when a few days later Etnia Barcelona and Etnia Barcelona Foundation announced a collaboration with Open Arms and presented the “Open Eyes” project, which took the form of the first collection of glasses that save lives, a campaign with a strong visual impact and a documentary.

This joint venture is rooted in the values, intentions and objectives that unite the brand and the non-governmental organization. For the occasion, Etnia Barcelona has revisited its legendary Avinyó model, this time presented in a bright red colour, reminiscent of the Open Arms logo. The creation of this model is just the icing on the cake of a campaign that is much more like a trip to the Malakasa and Ritsona refugee camps in Greece that we take thanks to the stories of Fadia, Emram and Weis. The words of these survivors are projected onto the dark and frightening surface of the Mediterranean Sea as SOS messages and, in addition to becoming posters ready to fill the streets of Barcelona, Madrid, Milan and Paris, they are the narrative voice of the documentary “OUR VOICES that you can watch below. Etnia Barcelona’s commitment is also confirmed by the decision to donate the entire proceeds of the sale of the “Open Eyes” capsule to Open Arms.

If the world of fashion, but also the choices of each of us, are becoming more and more conscious, we cannot ignore reality like Etnia Barcelona.

Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability
Style
Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability
Etnia Barcelona, the eyewear brand that combines art, ethics and sustainability
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Adapting and then escaping with Zazzaro Otto’s works

Adapting and then escaping with Zazzaro Otto’s works

Giorgia Massari · 1 day ago · Art

Milan’s ArtNoble gallery opened yesterday, March 30, 2023, the solo exhibition of artist Zazzaro Otto (1988) entitled “Traslochi Heimat s.r.l.” with a text by Bruno Barsanti. The curious and unusual title of the exhibition best explicates the antithesis presented by the sculptural works on display.
Heimat is a German word that refers to belonging to a place or, even better, to the feeling of being at home, leading back to a family dimension. Heimat is also the name of a moving company – s.r.l. to be precise – introducing in this way the concept of displacement, in contrast to the homely aspect heralded by the German term. Thus, a conflicting aspect emerges between what should be stable and what is in motion. This leads metaphorically back to the existential journey, to an intimate and personal sphere related to a warlike aesthetic, referring to an inner war. Zazzaro Otto’s works deal with concepts such as adaptation, change and danger with different nuances and, likewise, the mechanisms implemented by human beings in these specific circumstances.

An early metaphor is present in the work “I don’t know how, but I’m taller, it must be something in the water,” comparing a motorcycle to the path of growing up. The work evokes a conflict between childhood and adulthood. The former symbolized by the “bicycle” shape (typical of children) and the colorful little house it carries on the back, as well as the snacks in the small trunk; the latter, on the other hand, is expressed by warlike elements, such as the axe placed on the side. A series of contradictions, made up of “weapons and snacks,” make explicit the difficulties of growing up and how it is often unconscious, rapid, and unexpected.

A second emblematic work is “SuperPleasureEmergencySofa (My Arm for a Sofa),” which visually depicts the concept of survival and adaptability. Indeed, Zazzaro Otto makes a portable sofa-bed, which attempts to become a home through the presence of household elements such as a lamp, alarm clock, and books. Conflict, however, is always present: while it attempts a relaxation, it also remains at attention, ready to leave and run away from danger.

Other works in the exhibition, such as the bronze helmets and wall-mounted works, emphasize “the idea that everyone is responsible for their own movement and transformation”- as Melania Andronic’s text reads.

The exhibition is on view until May 18, 2023 at 9 Ponte di Legno Street, Milan.

Courtesy by Zazzaro Otto and ArtNoble Gallery

Adapting and then escaping with Zazzaro Otto’s works
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Adapting and then escaping with Zazzaro Otto’s works
Adapting and then escaping with Zazzaro Otto’s works
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Sarah Slappey represents the constraint of being a body

Sarah Slappey represents the constraint of being a body

Giorgia Massari · 2 days ago · Art

You enter your bathroom, ready to strip off the clothes that have accompanied you throughout the day, you are surrounded by shiny tiles and an intent light hits your naked body, highlighting all those flaws you will observe and hate. A mirror reflects the contents of your soul, the body that tells who you are and appears to others every day. It is the moment of confrontation, painful most of the time. The works in oil and acrylic on canvas by U.S. artist Sarah Slappey speak of this pain, suffering and anxiety to maintain-or rather, to try to achieve-those imposed standards of beauty.

Sarah Slappey | Collater.al

An interweaving of bodies, particularly limbs (feet and hands) stand out overbearingly against a grid background that leads right back to the bathroom environment and its typical tiles, creating a contrast between chaos and perfection. The hands and arms, distinctive elements of her production, are accompanied in her more recent works by feet and legs. These two elements create a further contrast: on the one hand the hands, soft and gentle, caressing and cuddling, on the other hand the feet, rough and overbearing, trampling, crushing. This is accentuated by the artist’s rendering of the latter, especially highlighting the veins and creases that are created on the back and sole. Both limbs are shiny, silky, hairless but with obvious scars, cuts, and drops of blood. They are penetrated by pins that pierce the fictitious skin, almost perfect in mannequin manners, making explicit the constant sacrifice enacted especially by women. Sarah Slappey does not actually refer to a particular genre but, elements such as beads, bows, hairpins and threads, clearly refer back to the female universe, resulting in autobiographical at times. Sleppey’s works contain a strong tension that oscillates between sensuality and brutality, seeking to overturn the typical representation of the female body that has always been dominated by men. The twists and touches reveal a sexuality that merges with restlessness, posing the viewer with the question “how do bodies feel?

Sarah Slappey | Collater.al
Courtesy by Sarah Slappey
Sarah Slappey represents the constraint of being a body
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Sarah Slappey represents the constraint of being a body
Sarah Slappey represents the constraint of being a body
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Mass-media mutilation in Pablo Bermudez’s work

Mass-media mutilation in Pablo Bermudez’s work

Giorgia Massari · 4 days ago · Art

Artist Pablo Bermudez performs a mutilation, a disembowelment, a defacement of the pop image. Terms with a strong negative and bloody meaning but that best explicate the operation carried out by the Colombian artist on mass-media images. In fact, his action affects the advertising image proposed by fashion magazines, comics and newspapers in general, with the aim of sabotaging the message conveyed by brands, which hijack the masses’ thinking through advertisements and implicit messages, conditioning their consumption and therefore their thoughts and habits. Pablo Bermudez (1988) starts with the image of a magazine, often an icon, a model or model, or just as often the cover, without separating it from its container -the magazine- but keeping the whole object, making a kind of sculpture. With the use of a scalpel, Bermudez carves into the eyes or mouths of the characters, digging deep and at the same time depriving them of their identity, of what makes them human and therefore recognizable. In this way, the icons lose their personality, bringing out what lies within the pages: phrases, images and colors. By losing their connotations, they lose their function as vehicles. The subversion of the image is complete.

The viewer in this way is placed in front of a magazine that no longer needs to be leafed through but is opened from the inside, emerging outward in a three-dimensional manner. The filaments, clippings and paper tears create an explosion, giving dynamism to the work.
Pablo Bermudez performs a destruction of pop imagery, transforming images into other images. Destroying but at the same time creating. However, the destruction is not complete: the artist chooses to keep certain elements, such as the titles of the magazines – “Playboy,” “Batman” – or the rest of the subjects’ faces, thus creating a strong visual connection. The viewer immediately recognizes the manipulated element without being able to enjoy it, however, and thus is forced into reflection.

Mass-media mutilation in Pablo Bermudez’s work
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Mass-media mutilation in Pablo Bermudez’s work
Mass-media mutilation in Pablo Bermudez’s work
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The subconscious and desires of a free body

The subconscious and desires of a free body

Tommaso Berra · 5 days ago · Art

Artist Wang Haiyang (1984) was struggling to express his feelings until his psychologist advised him to represent his unconscious through painting. Since then, the Chinese artist has been able to represent his vision of the outer and inner worlds, reworked through subjects born as metamorphoses of human bodies.
The inquisitiveness of the unconscious and psychology have remained a fundamental part of Wang Haiyang’s artistic production, which points straight to his own hidden desires and the most fantastic subconscious far from the real world.

Wang Haiyang | Collater.al

Wang Haiyang’s works reflect on existential themes that allow for social issues such as that of identity for example, depicted by twisting classical ideals of beauty. Frighteningly hairy, almost animal-like legs are thus depicted in graceful and elegant poses typically feminine. Language is another of the themes of these acrylic-on-canvas works, as is lust, evoked with precise elements referable to sexuality and eroticism or more metaphorically with the dialogue of the subjects with abstract, tangled and in contact with naked body parts.
The settings of the works are reminiscent of illustrations from science fiction comic books or cartoons, it feels like watching a scene from Little Chills but with a slight tinge that covers everything with eroticism.
Animation is another of the techniques Wang uses to represent his subconscious, and some of his works have won awards at international film festivals.

Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
Wang Haiyang | Collater.al
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