It took 15 months and 2.5 million euros, but Fendi, in partnership with the Archaeological Park of the Colosseum, completed the restoration of the Temple of Venus.
“Today I have the pleasure of working closely with the Colosseum Archaeological Park on the restoration of the Temple of Venus and Rome, a site that holds many special memories for me and for many people around the world. The Palatine Hill and its area represent the heart of Roman mythology, the spiritual cradle of our city, a place of extraordinary historical significance. You can feel it in the air and in the evening, when the sun sets over the Temple of Venus and Rome on the edge of the Velia, there is a moment when time seems to stop and the buzz of modern life fades into the background”, said the Artistic Director of the Roman fashion house Silvia Venturini Fendi.
The building is the largest temple of ancient Rome with over 200 columns in gray granite that wrapped a single rectangular space, but it is also relevant for the peculiarity of its shape and its architectural design. Inside the temple was divided into two different worship cells: one dedicated to the goddess Venus Felix, mother of Aeneas; while the other to the goddess Roma Eterna, sacred personification of the city and its power.
The areas involved in the restoration were both the architectural apparatus and the entire decorative part of both cells, the work has seen the commitment of over 60 professionals. Once the actual restoration works were finished, a new lighting system of the building was also realized in order to make it perfectly accessible to the public.
For Fendi, this is not a monument like the others and not only for this initiative. In fact, in 2019, the maison chose the Temple of Venus as the location for the fashion show that paid tribute to Karl Lagerfeld who died very recently, thus establishing an intrinsic link with a place full of history of the city where the maison is based.
To celebrate the restoration was also created a special volume published by Electa. A photographic reportarge edited by Stefano Castellani, which puts together archival images of the site and photos taken during and after the various stages of the restoration but also some photos just of the Fendi Couture Fall/Winter 2019-2020 show held in the cell of Venus. The volume will be available in bookstores from January 11, 2022.