There are phenomena that can help define Milan to those who are not familiar with subway lines, shooting along the streets and more generally with the frenetic creativity that is breathed in every place in the city. One of these is the FuoriSalone, the event that more than any other manages to involve Milan in its totality, creating a circuit of relationships between professionals, enthusiasts and common citizens, linking to the urban context thanks to exhibitions and installations. The creative Milan, for example that of fashion, often tends to exclude from circles, diversified and in continuous redefinition yes, but precisely exclusive. FuoriSalone in this context has also a social importance for Milan, especially with respect to the new post-expo sociality that the biggest design event in the world has helped to form.
In the new book “XXX-Y 30 ANNI DI FUORISALONE. 1990-2020 MILANO DESIGN STORIES” published by Electa together with the magazine Interni, which gave birth to the event in 1990, the legacy of FuoriSalone in the last 30 years is told. Through 1000 images from the historical archive of Interni, the history of Milan and its urban and morphological changes, as well as the evolution of design trends, are retraced.
In 512 pages, 2500 key figures in the artistic history of Milan are cited, starting with the experiments of the 1980s and ending with the districts that brought creatives from all over the world to Brera, Rho, the via Tortona district and gentrified areas such as Lambrate. The introduction by Gilda Bojardi, director of Interni, and Li Edelkoort, Paolo Ferrarini, Beppe Finessi and Deyan Sudjic, well-known design critics, will open a structure divided into three chapters, as many as the decades of FuoriSalone.
“XXX-Y 30 ANNI DI FUORISALONE. 1990-2020 MILANO DESIGN STORIES” will be released in bookstores starting January 18, 2022, while on Tuesday, December 21, there will be a preview presentation of the project, during a private event organized at the Triennale, a symbolic place of Italian and world design.