As we have already seen for What matters is inside, more and more often the task of transmitting advertising messages is assigned to the animation. A few days ago FirstFamily was released, a new commercial curated by the award-winning STUDIO AKA for NaturNes, Nestlè‘s latest children’s product. The video was edited by Manddy Wyckens and co-directed by Marc Craste, who developed a story in which all families can find each other.

In the short of a minute, we follow a family of cavemen dealing with the first obstacles of being a parent. The blank nights, the first tooth, secure the house. As the parents’ instinct to protect their children has not changed over time, the concern to feed them the best products has also remained the same.

The message is clear: a mother from prehistoric times who provides lunch for her child is like a modern mother who chooses NatuNes, and the animation makes it immediately accessible to everyone.

Youngs or adults, cartoons are a universal language, they don’t need words, they don’t need complicated stories, they always manage to get to the heart.

[vimeo]https://vimeo.com/290705769[/vimeo]