Five Hidden Artworks To Discover

Five Hidden Artworks To Discover

Giorgia Massari · 2 months ago · Art

Art hides everywhere, often in unimaginable places, such as train stations and underground spaces. Just as frequently, it’s right in front of our eyes every day, and we don’t even notice it. We’re talking about public works of art, hidden – but not so much – among the streets and buildings of Italian cities that go unnoticed. We have selected five for you to discover. Let’s find out what they are.

#1 Adolfo Wildt’s Ear

In Milan, near the famous Villa Necchi-Campiglio, specifically at the number 10 of Via Serbelloni, there is a sculpture by Adolfo Wildt, created in 1927. It is an ear, placed in a niche of the building, known by the Milanese as “La Cà de l’Oreggia.” Actually, it’s not just a sculptural work but a real intercom. In the past, you could communicate with the concierge by speaking into the ear. Because of this unique detail, it is often referred to as “Italy’s first intercom.” Today, those who visit this “hidden sculpture” whisper a wish into the ear, hoping it will come true.

#2 The building with the piercing

In Turin, there is a building with a piercing. We’re talking about the artwork “Baci Urbani” by Corrado Levi, positioned on the corner of a building overlooking Piazzetta Corpus Domini. More precisely, it’s on the corner of the fourth floor of the building located at civic number 19. The artwork was created by artist Levi in collaboration with the group of artists and architects known as Cliostraat, who aim to work on urban spaces. The decision to adorn an eighteenth-century building with a piercing, a symbol of modernity and rebellion, reflects the artists’ desire to connect tradition with a space, both in concrete and abstract terms. If you look closely, you can see that “blood” flows from the two “holes,” with one side being red and the other blue, symbolizing the blood of the proletariat and that of the nobility.

#3 Clet Abraham’s road signs

Road signs are the means through which the city communicates with its citizens, regulating its flow and movements. Building on this insight, the French street artist Clet Abraham decides to artistically intervene on them, using them as genuine supports for his works. Among other cities, he also does this in beautiful Florence. The artist works extensively, focusing on the historic center. If you pay attention, you can find many of them, with some interventions located in Piazza della Signoria, Piazza Duomo, and even at the Belvedere of Piazzale Michelangelo.

#4 The Banksy‘s Madonna with the Gun

Among the five, this is perhaps the most famous, but despite being in one of the most central points of Naples, it can easily go unnoticed. We’re talking about the first intervention in Italy by the world’s most famous street artist, Banksy. It’s the artwork often referred to as “The Madonna with the Gun,” which is now protected by a display case. It is located in Piazza Gerolomini, just steps away from Via Duomo. It could be mistaken for a religious symbol, of which Naples is filled, but it is, in fact, a statement by the Bristol artist. The Madonna’s halo is replaced by a revolver, symbolizing – in a provocative manner – the increasingly close connection between the sacred and the profane.

#5 The Arnaldo Pomodoro Labyrinth

With the last artwork, we return to Milan and move away from the street. In fact, more precisely, we take you underground. We’re talking about one of the most sensational works by the sculptor Arnaldo Pomodoro, who in 1995 began creating a true sculptural labyrinth. It is located in Via Solari, 35 and is a hidden gem of Milan that not everyone is aware of, partly due to its unique entrance. To access the Labyrinth, one must enter the Fendi Showroom. Once you step inside, you’ll enter the magical and mystical world of Pomodoro, who spent nearly twenty years creating this massive installation.

Read Also: Five Open-Air Artworks in Italy

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What the Lego Birkin Made Me Think About

What the Lego Birkin Made Me Think About

Anna Frattini · 3 days ago · Design, Style

For days, an image of a Birkin made of Lego bricks has been circulating on Instagram. The perfect recipe for viral content. The orange we associate with Hermès reimagined in a new, unsettling way. The ubiquitous Birkin and all other luxury goods transformed into Lego can be found on @glam.tol, the profile that sparked this phenomenon. However, all the content is crafted with the valuable assistance of AI.

Many of the objects conceived by @glam.tol that have gone viral firmly belong to the concept of quiet luxury, an interesting aspect of this phenomenon that reminds us of how attracted we still are to very expensive bags and brand-branded accessories—thus, highly recognizable items like the Ralph Lauren signature cap. According to some, the intention behind these images might be to announce the collaboration between Lego and Hermès. However, on TikTok, others think it’s unlikely given the rarity with which the French fashion house has entered into partnerships throughout its history.

@thebrandblueprint Hermès and Lego partnership is sadly never going to happen because Hermes doesn’t partner with brands #collaboration #hermes #legos #marketing #brand #branding #rollsroyce #mcclaren #greenscreen ♬ original sound – Brooke💡Marketing, Brand, Ecom

In short, a lot of smoke and no fire, except for the umpteenth confirmation of how easy it is to create hyper-realistic images thanks to the use of Artificial Intelligence, a topic that has been debated this year by PhotoVogue but continues to be relevant not only in the world of photography but also in marketing. The virality of these images is the proof.

courtesy @glam.tol

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Swatch pays tribute to the world of The Simpsons

Swatch pays tribute to the world of The Simpsons

Anna Frattini · 2 days ago · Style

The donuts from The Simpsons, Homer’s favorites, have become iconic in our imagination as the quintessential donuts. So much so that Swatch has reproduced them on a watch. SECONDS OF SWEETNESS is a tribute to the world of The Simpsons and the typically American donuts loved by Homer. In short, this Swatch immediately makes us want to rewatch the nineteenth episode of the ninth season of The Simpsons, where Homer is prosecuted by the Giant Donut.

Let’s talk about the watch. It’s an item that plays with the donut theme, becoming immediately recognizable for fans of the TV series. The donut-shaped dial adds a fun touch to the way we wear Swatch, dressed in sugary style on this occasion. Moreover, the watch is also available with SwatchPAY! functionality, very useful in everyday life.

Available from November 2, coinciding with the arrival of the 35th season of The Simpsons. But the surprises don’t end here; Swatch and animated series fans will be surprised by other projects involving all the protagonists of the TV series. This watch comes alongside the launch of two other products also inspired by the world of The Simpsons: WONDROUS WINTER WONDERLAND and TIDINGS OF JOY. The first brings together the cartoon characters in gingerbread version as they dance on the snow-studded strap, while the second immortalizes the Simpson family singing together for the holiday season. Both models are already available in Swatch stores and on the website.

Swatch pays tribute to the world of The Simpsons
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Swatch pays tribute to the world of The Simpsons
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Everyone wants Dr. Martens’ Jadon collaboration with Ganni

Everyone wants Dr. Martens’ Jadon collaboration with Ganni

Anna Frattini · 2 days ago · Style

The Jadon shoe is celebrating its 10th anniversary, and Dr. Martens has decided to commemorate the occasion with an unexpected partnership with Ganni. Rebellion and coolness come together in a boot that, when reimagined, becomes even more iconic. The photo announcing this partnership, captured by Grant James-Thomas, is a clear sign of the fusion of these two iconic brands.

GANNI è un brand che ha fatto irruzione nei feed di tutti per i look bon ton ma anche smart, dimostrando un dinamismo unico nel suo genere. La componente giocosa e positiva delle sue collezioni assume un carattere progressista che ha permesso al brand danese di farsi conoscere diventando un fenomeno globale. Insomma, c’é tutto. Anche il logo a farfalla di GANNI. Uno degli aspetti più interessanti di questa scarpa, però, sta nel materiale: una combinazione di poliestere e materiali privi di pellame. Ci troviamo quindi davanti a una scarpa che – con ogni probabilità – andrà subito sold-out.

GANNI is a brand that has made its way into everyone’s feeds with its chic and smart looks, demonstrating a unique dynamism. The playful and positive component of its collections takes on a progressive character that has allowed the Danish brand to become a global phenomenon. In short, this partnership has it all, including GANNI’s butterfly logo. However, one of the most interesting aspects of this shoe lies in the material: a combination of polyester and leather-free materials. We are therefore faced with a shoe that will likely sell out immediately.

The price is €285, available in sizes EU36 – 48 on ganni.com and drmartens.com, as well as in some selected stores.

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Everyone wants Dr. Martens’ Jadon collaboration with Ganni
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Moncler embraces Rick Owens’s futurism

Moncler embraces Rick Owens’s futurism

Anna Frattini · 1 day ago · Style

The collaboration announced today between Moncler and Rick Owens takes us into a new dimension, adorned with meticulously designed garments to fit into the environment recreated by Owens. A certainly innovative and extraordinary scenario, a “Sleep Pod” serving as the backdrop for the entire launch campaign. From the photos, it appears as if we are witnessing a tent with a futuristic character, a backdrop that is both comforting and strange at the same time.

Moncler x Rick Owens: details from the collection

An intimate, deeply introspective project is found in the concept of the silent sleeping pod recreated by Owens. «Halfway between a meat locker and an Egyptian tomb,» reads the press release. A truly captivating concept that comes with matchy-matchy outfits to be worn within this reality isolated from everything and more. Additionally, in the background of the campaign photos, the co-branded logo can be glimpsed, which we will see on all the pieces.

Let’s step out of this Sleep Pod for a moment and talk about the collection: the silhouettes are elongated, and the padding features a very interesting ray pattern. The palette, clearly, plays with very dark tones with the addition of dyed cotton denim and organic cotton jersey along with nylon and cashmere shaded from blue to acid yellow. The variety of garments remains one of the most interesting aspects: flight jackets, puffers, and down jackets, along with extra-long coats, accompany skirts, shorts, and tops. The denim, on the other hand, is cut to create tunics, dresses, and skirts, ring scarves, and shaggy boots along with a quilted blanket. In short, everything we could expect from a collaboration of this caliber is present in this collection.

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