A night at Fondazione Prada

A night at Fondazione Prada

Collater.al Contributors · 5 months ago · Art

The third episode of “I want to please you but I find it difficult” will be held on September 27, 2019. Curated by Craig Richards, this music program combines music and culture in the stunning building designed by OMA in Milan. The last party was Friday, June 14th, before the summer season, with the live performance of the Biosphere – the Norwegian artist Geir Jenssen – of the Italian percussionist Andrea Belfi and the Japanese artist Object Blue. We just can’t wait for the next event, with artists such as Floating Points, Ben UFO and Colleen. Craig Richards made three stunning line-up, starting from the idea of ​​music as a manifestation of creative freedom for both the musicians themselves and the public.

The 2018 program was a success: with artists such as Ricardo Villalobos and many others like Midori Takada, Burnt Friedman, Mulatu Astatke, Monolake, Joy Orbison, Baby Vulture, and E / tape. For the 2019 edition, the Prada Foundation has decided to expand the program, including research and musical experimentation.

The key idea of ​​this project is in its title – says the curator – The idea of ​​judging, assimilating and understanding music, the strength of preconceptions, the person who plays it, the format, the environment and the audio system that transmits it, the mental space of the moment, the day or the night .. All these factors contribute to create our relationship with music.The starting point of my curatorial project is the conviction that this language can be stimulating, stimulating, provocative, beautiful and even uncomfortable. Each event has the potential to inspire or irritate. As a DJ I’m fascinated by the order in which the music is presented.The DJ’s role is to select, define a musical path and its narration. Instead, in the role of curator, I present my favorites old and new musical discoveries that will be proposed in an order that wants to create inspiration, curiosity, annoyance and fun. The goal is to recognize and define a common thread, which crosses different musical expressions and which somehow holds them together. I believe that appreciating music is not always easy, but with perseverance the prizes are not only wonderful but also full of promise.

Andrea Belfi Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Andrea Belfi Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Andrea Belfi Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Andrea Belfi Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Andrea Belfi Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Biosphere Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Biosphere Ph Ugo Dalla Porta Fondazione Prada | Collater.al 2
Craig Richards Ph Ugo Dalla Porta Fondazione Prada | Collater.al 5
Craig Richards Ph Ugo Dalla Porta Fondazione Prada | Collater.al 5
ojobject blue Ph Ugo Dalla Porta Fondazione Prada | Collater.al 4
ojobject blue Ph Ugo Dalla Porta Fondazione Prada | Collater.al 4

Text by Bianca Felicori

A night at Fondazione Prada
Art
A night at Fondazione Prada
A night at Fondazione Prada
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Floating World the mural that reveals itself when reflected in the water

Floating World the mural that reveals itself when reflected in the water

Giulia Guido · 5 months ago · Art

Ray Bartkus was born in Vilnius and after graduating from the Academy of Art he started making lithographs, etchings and pencil drawings. Once he moved to New York with his wife, his illustrations began to attract several newspapers, including the New York Times, for which he produced cartoons and drawings for more than ten years. 

It was only after years of his career that he began to devote himself to other forms of art, including street art. In this context, he differed from other colleagues thanks to a particular mural, Floating World

It is a work that occupies the entire external surface of a house overlooking the Šešupė River, in his native Lithuania. At first glance, it may not surprise, but it may not even be fully understood. You will recognize a swan, a swimmer, two rowers on a canoe, two dolphins jumping out of the water, a girl diving, but all in reverse, upside down. 

This choice is due to the fact that the real end result of Floating World is revealed in its reflection in the river when the figures turn over and return to their natural habitat, the water. 

Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World Ray Bartkus | Collater.al
Floating World the mural that reveals itself when reflected in the water
Art
Floating World the mural that reveals itself when reflected in the water
Floating World the mural that reveals itself when reflected in the water
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Arcadia Earth, the installation that recreates the underwater world with plastic

Arcadia Earth, the installation that recreates the underwater world with plastic

Giulia Guido · 5 months ago · Art

Fires, hurricanes, torrential rains and periods of drought are on the increase, but everything seems normal. For many, the environmental crisis does not exist or, at least, it is not a topic that touches them personally. Others think about it and dedicate their lives, or their work, to sensitize as many people as possible. 

One of these is the artist Valentino Vettori, Italian by birth and New Yorker by adoption, who with his latest work, Arcadia Earth, leads the public to discover a beautiful world, similar to ours, but made of plastic. 

Arcadia Earth is the name of the exhibition, open until February 2020 at 718 Broadway in New York City, which develops in 15 different rooms that host as many immersive installations that take the viewer into an underwater world, where the ecosystem has been recreated with plastic objects, from bags to bottles. 

What makes the experience unique is the implementation of technology, from augmented reality to virtual reality, which will allow visitors to see and meet different animal species in relation to different environments. 

In addition, at the end of the exhibition, you can make a sort of vote, an opportunity to take a small commitment to adopt a lifestyle more sustainable and “healthy”. 

“Arcadia Earth is a large scale multi-sensorial journey through underwater worlds, fantasy lands, and inspirational art installation. Powered by augmented reality, virtual reality, projection mapping, and interactive environments, you, the explorer, will learn how small lifestyle changes will have a massive impact not he future of our planet.” 

Vettori’s way of raising awareness is becoming more and more widespread, that is to say, conveying an important message such as the one linked to the environmental crisis and eco-sustainability through works of art that are aesthetically beautiful and that also satisfy the eye. 

Arcadia Earth | Collater.al
Arcadia Earth | Collater.al
Arcadia Earth | Collater.al
Arcadia Earth | Collater.al
Arcadia Earth | Collater.al
Arcadia Earth | Collater.al
Arcadia Earth | Collater.al
Arcadia Earth, the installation that recreates the underwater world with plastic
Art
Arcadia Earth, the installation that recreates the underwater world with plastic
Arcadia Earth, the installation that recreates the underwater world with plastic
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Heinz and the labels that teach how to use ketchup bottles

Heinz and the labels that teach how to use ketchup bottles

Giulia Guido · 5 months ago · Art

Some of the latest advertisements and campaigns by Heinz, the famous brand of sauces, have literally split the internet. When a new commercial comes out it seems insurmountable and, every time, the next one is better, just like in this case. 

A short time ago we talked about Heinz on the occasion of the spot starring Ed Sheeran, if you have not seen him watch it here. Today we return to talk about it because the latest advertising stunt is noteworthy (and hilarious). 

The creatives of the agency Rethink Canada, who took care of the campaign, starting from the assumption that the glass bottle of Heinz ketchup is a real timeless classic, but difficult to use because it always seems that the sauce does not come out, no matter the method used. The Rethink team thought of applying the label crosswise, so as to reach the perfect position to slide the sauce out of the bottle only when the label will return to the right position. 

Unfortunately, these packages will only be sold in Toronto and in limited quantities, so it only remains for us to see the reactions of the buyers once we understand the meaning of this original idea. 

Heinz and the labels that teach how to use ketchup bottles
Art
Heinz and the labels that teach how to use ketchup bottles
Heinz and the labels that teach how to use ketchup bottles
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LEGO makes a version of the new Land Rover Defender

LEGO makes a version of the new Land Rover Defender

Giulia Guido · 5 months ago · Art

After being spotted on the set of the new 007 No Time To Die, a few days ago Land Rover officially presented the new version of their workhorse, the famous Land Rover Defender, which is renewed in form, technology, and performance. To celebrate this new release, the British carmaker has teamed up with LEGO to make a model. 

The new Defender in LEGO will consist of 2573 pieces and will have nothing to envy to the original. The final result, which will measure 22cm in height, 42cm in length and 20cm in width, will include rims with original design, removable luggage rack, doors and hood that can be opened, a sequential 4-speed gearbox, all-wheel drive with 3 differentials, independent suspensions on both axles. Even the interior has been studied in every detail, from the steering wheel to the seats. 

The Land Rover Defender in LEGO will be available from October 1st and if the original is out of your budget you can’t miss this at the cost of 199.99$.

LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO makes a version of the new Land Rover Defender
Art
LEGO makes a version of the new Land Rover Defender
LEGO makes a version of the new Land Rover Defender
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