Art Flowers as fireworks in the French National Railway Company commercial
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Flowers as fireworks in the French National Railway Company commercial

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Giulia Guido
La societa nazionale delle ferrovie francesi SNCF | Collater.al

It has been scientifically proved that of all means of transport, the train is the most “eco-sustainable”, emitting 30% less CO2 than cars and 20% less than planes. The French National Railway Company (SNCF) has therefore decided to thank those who, every day, opt for a train journey, perhaps taking longer to get to their destination, but helping to save, or at least preserve, the planet.

SNCF relied on the expert hands of the creatives of TBWA/Paris, France’s third largest communications agency, to make the spot.

The one-minute video shows over 50 varieties of flowers opening like fireworks, capturing in all its beauty the pyrotechnic spectacle of nature.

[youtube]https://youtu.be/HA1A97gPZnM[/youtube]

La societa nazionale delle ferrovie francesi SNCF | Collater.al La societa nazionale delle ferrovie francesi SNCF | Collater.al La societa nazionale delle ferrovie francesi SNCF | Collater.al La societa nazionale delle ferrovie francesi SNCF | Collater.al La societa nazionale delle ferrovie francesi SNCF | Collater.al

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Written by Giulia Guido
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