Style G.H. Bass carries on the legacy of the penny loafer

G.H. Bass carries on the legacy of the penny loafer

Andrea Tuzio

That of the penny loafer is a story that started quite a while ago and that we told you about here. If there is a brand that more than others has carried on the legacy of one of the most iconic shoes ever, it is G.H. Bass

The American company founded by George Henry Bass in 1876 first launched its penny loafer towards the end of the 1930s, this is because Bass intercepted the interest of the American wealthy class for a shoe without laces, easy to put on and take off for leisure. 

In the beginning, the shoe represented a must-have for that social class that had the options to go on vacation and enjoy life. As time went on, the penny loafer crept into a myriad of subcultures, becoming a great substitute for sneakers today for fans all over the world.

G.H. Bass has just unveiled its latest silhouette, the Panama unisex penny loafer. Crafted from polished leather and with a natural leather sole, the model features a silver stripe at the penny slot. 

To accompany the launch of the Panama, the American brand created a campaign shot on film drawing inspiration from the idea of a struggling jazz musician and his muse. The photographs draw on the unmistakable style of American photographers William Claxton and Bill Cunningham, both of whom are inextricably linked to the jazz music scene. 

The Panama penny loafer by G.H. Bass are already available on the brand’s webstore.

Written by Andrea Tuzio
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