Genoa CFC and Kappa have announced the launch of the Third Kit, The Golden Dark Side of Genoa. The KOMBAT™ PRO 2025 jersey, made from recycled stretch fabric and featuring HYDRO-WAY PROTECTION technology, stands out for its elegant and refined design: completely black, with gold details that include a V-neck collar, the Kappa logo, and the iconic Griffin emblem. On the back of the collar, the gold lettering “DALL’INIZIO, PER SEMPRE” (From the Beginning, Forever) pays tribute to the identity and history of Italy’s oldest club.

The Storytelling Behind the Launch Campaign

Once again, Kappa and Genoa CFC have created a unique storytelling campaign, The Golden Dark Side of Genoa, which celebrates not only the new third jersey but also the urban and multicultural soul of the city. The campaign brought together a team of creatives: from the renowned No Panic Agency to the film company 010, which appeared at the 2023 Venice International Film Festival, to photographer Andrea Bianchera and director Simone Mariano, known in the trap scene for capturing the essence of Genoa.

Collaboration and Social Impact

The project was supported by the social cooperative Il CESTO–Spazio Comune, which hosted the production at the Giardini Luzzati, as well as by CEIS, a solidarity center that brought three young members of the CEIS Genova Sport team to the set. These collaborations underscore Genoa CFC and Kappa’s commitment to inclusion and the local community, promoting the fusion of cultures and languages.