On the occasion of World Kindness Day a few days ago Emirates, to sponsor the Exchanger Volunteer Programme campaign, published #GiveInToGiving, a beautiful animated short made by the agency Leo Burnett Dubai.

The video starts from the idea that all men are predisposed to be altruistic and if we forget about it just someone reminds us to make us better people.

This is precisely what happens to the protagonist of the short, at first indifferent to everything around him and to the people around him, but, then, thanks to a tender old lady will understand how good it makes you feel that feeling that pervades us when we do a good deed.

And then, one good action pulls the other and if you’re curious to know how our friendly and funny character will bring other people to his side, you just have to watch the video.  And then, one good action pulls the other and if you’re curious to know how our friendly and funny character will bring other people to his side, you just have to watch the video. 

[youtube]https://youtu.be/WN18kGdPHzk[/youtube]