It was a matter of time.
Gucci, its Creative Director Alessandro Michele and Los Angeles have finally crowned their “dream of love”.
Last night, the Gucci Love Parade show was staged in the City of Angels, with a parade along Hollywood Boulevard – defined by Michele as “the time of the gods” – with the unmistakable Chinese Theater in the background.
There is a very strong connection between Alessandro Michele and Los Angeles. Gucci’s creative director credits his mother, an assistant at a film production company in Cinecittà and a film lover, for his strong passion for the glamorous and glossy Hollywood of yesteryear. Gucci Love Parade is actually about and evokes contemporary Los Angeles, a city Michele first visited at the age of 27 and with which he developed a very strong love affair.
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“Los Angeles is not a fashionable city, but it is so fashionable. Sometimes the people of Los Angeles seem unfit, but in being unfit they are so precise. Maybe it belongs to my way of looking at fashion – it’s a personal matter”, these are the words of the artistic director of the fashion house backstage at the show.
Michele openly declared that at the beginning of her career she dreamed of being a costume designer. In fact, he spent the entire day before the show at the recently opened Academy Museum of Motion Pictures where he was able to admire some of the most iconic dresses in film history.
Among the protagonists of the show were some of the most influential personalities of the jet set and friends of the fashion house, including Macaulay Culkin and Jared Leto. Gwyneth Paltrow, invited to attend the show, wore a revisited version of the red velvet Gucci tuxedo designed by Tom Ford in 1996.
“My Hollywood is in the streets”, said Michele, he also added that the maison has its roots in the “jet-set, negli artisti e nel cinema” but he was keen to specify what Gucci is not: a “bourgeois monarchy”.
“All around these demigods unfolds the city of angels, where a blessed light streams throughout. This is where I met the most peculiar people, out of time, refractory to any idea of order. I have always observed them as in procession at the slopes of the acropolis of dreams. Eager to offer themselves as gifts of uniqueness. A parade of enchanted and deeply free beings that go across a land where neither past nor future reside: only the miracle of the imaginative flair. Mum always told me about it: Los Angeles shines in its own magic, which is timeless; it’s a place that brushes the divinities, becoming a mythology of the possible”.
Below you can take a look at the entire Gucci Love Parade show, from the red carpet to the actual runway.