“Revolutions are daughters of ideas and feelings before interests.”
This phrase is the perfect synthesis of life and work as a fashion designer of Tomoaki Nagao, better known as NIGO, who, after revolutionizing streetwear forever in the late 90s and making Japan on the streetstyle map thanks to the birth of the cult brand A Bathing Ape®, in 2010 gave birth to another one of his project, HUMAN MADE.
The Japanese brand is the expression and manifestation of an obsession that NIGO – actually the entire youth culture of the country – has for the vintage American workwear of the 60s from which it draws inspiration, together with the rockabilly subculture and the icons of American rock’n’roll that have influenced the young designer since adolescence.
HUMAN MADE is an immersion in tailoring applied to ready-to-wear collections, maniacal attention to detail linked to craftsmanship, to the “handmade” of a bygone era: “The era of clothes that inspires me for Human Made represents lost technology: the machines don’t exist anymore to make some of the fabrics and stitching we admire in old clothes”.
A thought that seems intrinsically nostalgic but which in reality is projected into the future, opening new horizons thanks to the in-depth study of materials and their processing.
The result of the ideas, feelings, and interests of one of the most influential characters of the global streetwear scene is HUMAN MADE, clothes that NIGO himself would like to wear, a sort of “adult” version of BAPE®, in fact, HUMAN MADE is not an easy to use project so to speak, but aims at those who already have some know-how.
Characters of the caliber of Pharrell Williams, true ambassador of the brand given the great friendship that binds him to NIGO, Jay-Z and many others often wear HUMAN MADE garments acting as a sounding board for a brand that is now an absolute benchmark of the streetwear universe.