A few hours before the end of Paris Fashion Week 2018, which began on 24 September, it is right to take stock.
We do not intend to take away the importance of the new collections presented, the top models who have shown and the VIPs present there, but here we want to emphasize a fundamental aspect that often goes unnoticed, the beauty of the catwalks.
In this, the French are always able to amaze, some create real installations, others, however, take advantage of the beautiful buildings and viewpoints that Paris offers.
Opening the French fashion week was Dior who at the Longchamp Racecourse paraded the models among dancers who were expertly directed by choreographer Sharon Eyal, managing to transport us into an ethereal and mysterious universe.
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On Thursday evening the Trocadero fountain served as a catwalk for Saint Laurent. The reflection of the Eiffel Tower on the water created a fantastic game of reflections, perfectly matching the new collection.
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The weekend began with Loewe who presented its new creations at the Maison de l’Unesco playing with the movement of various objects, from the car wash brushes to the turntables with vases on top arranged throughout the salon.
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Vivienne Westwood, famous for her creativity, could not miss it. To present the collection created by Andreas Kronthaler, the irreverent British designer had an installation that vaguely resembles a cloud made of balloons and paper.
Canadian artist and filmmaker Jon Rafman have transformed the Balenciaga catwalk into a timeless, spaceless place. His psychedelic work, The Ride Never Ends, is a tunnel made up of LED screens that seem to encompass the spectators. A virtual place in continuous change. After all, such a frame was necessary to underline the change of direction that the brand has had with this latest collection. Demna Gvasalia has abandoned the classic street style that has characterized the brand, especially in recent years, rediscovering that femininity at the base of the tradition of the Maison.
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Alexander McQueen‘s models faced a catwalk made of huge boulders on which posters were glued. Sarah Burton’s set design symbolically brought the stones of Avebury, a site that was thought to be older than Stonehenge, to the French capital.
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This brings us to yesterday, with one of my favorite fashion shows. In the morning, Karl Lagerfeld managed to keep everyone speechless by bringing the beach to Paris. Yes, Chanel‘s collection was presented at the Grand Palais, which for the occasion was transformed into a real beach with sand, pier, and water.
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At Palais d’Iéna Miu Miu plays with shapes and geometries and in collaboration with M/M has transformed the letters of its logo into giant screens on which images of faces have been projected.
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Last but not least, Louis Vuitton created a dialogue between past and future by creating a glass and white neon walkway inside the beautiful courtyards of the Louvre, reminiscent of the museum pyramid, illuminated in the background.
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