Style John Leguizamo is the perfect face for Kith
Stylestreetwear

John Leguizamo is the perfect face for Kith

-
Anna Frattini

Kith unveils its summer collection, and this year it does so alongside John Leguizamo, star of films like The Menu and the voice of Sid in Ice Age. The result is hilarious, much like Brian Cox in last year’s short film dedicated to Fall 2023. The collection – as we’ve read around – focuses on a certain refined summer elegance resulting in pieces that reflect both traditional craftsmanship and contemporaneity. There’s summer knitwear, tailored suits, and a collaboration with Clarks Originals that everyone will want to get their hands on.

John Leguizamo x Kith

Nel corso del cortometraggio, John Leguizamo non si spiega come sia possibile preferire i modelli sul sito di Kith a lui. Inizia così un giro di telefonate con personaggi super riconoscibili come Andrew Schulz, Jimmy Butler, Josh Hart, Ray Romano, Victor Cruz e Ronnie Fieg che danno più o meno corda a Leguizamo. Il risultato è esilarante e come al solito Kith centra il bersaglio – anche in 4 minuti e 24 secondi – realizzando una campagna qualitativamente altissima e indirizzata a chi ha un buon senso dell’umorismo e – chiaramente – vuole continuare a vestirsi bene con i pezzi Kith.

Throughout the short film, John Leguizamo wonders aloud how it’s possible for people to prefer the models on the Kith website over him. Thus begins a round of phone calls with super recognizable figures like Andrew Schulz, Jimmy Butler, Josh Hart, Ray Romano, Victor Cruz, and Ronnie Fieg, who more or less humor Leguizamo. The result is hilarious, and as usual, Kith hits the mark – even in 4 minutes and 24 seconds – delivering a campaign of extremely high quality aimed at those with a good sense of humor and – clearly – who want to continue dressing well with Kith pieces.

Stylestreetwear
Written by Anna Frattini
x
Listen on