When Lacoste, an icon of French sportswear, joins forces with Maison Château Rouge, a symbol of an ultra-creative African diaspora, the result is a capsule collection of eight garments and four sneaker models blending diverse worlds. This collaboration brings together Lacoste’s signature style with the graphic aesthetic of Maison Château Rouge, founded by Youssouf Fofana in the heart of Paris’ 18th arrondissement, a historic hub for the African diaspora. The outcome is a vibrant, multicultural collection that celebrates craftsmanship and the meeting of traditions.
What’s in the Lacoste x Maison Château Rouge Capsule
The eight garments and four sneakers fuse ‘90s suburban style with nods to SAPE (Société des Ambianceurs et des Personnes Élégantes). Every detail is thoughtfully crafted: exposed seams, premium materials, and a golden crocodile inspired by Akan weights from West Africa. From outerwear to long-sleeve polo shirts, the pieces reflect the essence of both brands. The sneakers, featuring reimagined wax prints and Lacoste’s signature colors, round out the collection.
The campaign video draws inspiration from the Nouvelle Vague, merging urban spaces, still-life imagery, and archival references. The visuals celebrate the cultural heritage Maison Château Rouge embodies, weaving a narrative between past and present.
The ‘Lacoste x Maison Château Rouge’ collection will be available starting December 2, 2024, online and in selected stores across France, with sneakers also available at Courir locations.
