After the partnership with Bruno Mars for the “Ricky Regal” collection, Lacoste has unveiled a capsule collection born from the first-ever collaboration with Polaroid.
The Lacoste x Polaroid collection is wide-ranging and colorful, distinguished by shades of the rainbow – the symbol of Polaroid – and 70’s-inspired, digging into the historical heritage of snapshots that for over seven decades have marked the lives of millions of people around the world.
The campaign linked to this capsule was shot by photographer Simon Schmitt, in the beautiful city of Marseille. The protagonists are dancers immersed in an industrial context characterized by strong natural light where, with their movements, they express energy and vitality.
The Lacoste x Polaroid capsule collection is already available online at the French brand’s website.
