Style The launch of the Fear of God collection for Ermenegildo Zegna
Stylestyle

The launch of the Fear of God collection for Ermenegildo Zegna

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Andrea Tuzio

Last Friday Ermenegildo Zegna and Fear of God celebrated the global launch of the Fear of God exclusively for Ermenegildo Zegna collection with a series of simultaneous events in Chengdu, Milan and Los Angeles.

For this occasion the Italian brand and Jerry Lorenzo have opened a beautiful pop-up store in Chengdu, China that will remain open until October 7th.

In Milan and Los Angeles, Zegna and Fear of God hosted a live digital conversation in collaboration with Highsnobiety, where Ermenegildo Zegna’s Artistic Director Alessandro Sartori and FoG’s founder Jerry Lorenzo told about the collection.

The Zegna boutiques in Via Montenapoleone and Rodeo Drive in Los Angeles will host an exhibition dedicated to the collaboration until October 31st.

Actor Michael B. Jordan, former NBA champion Dwyane Wade, his wife Gabrielle Union and many other celebrities attended the event in Los Angeles where DJ Samantha Ronson performed live.

Stylestyle
Written by Andrea Tuzio
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