Style Léa Ceheivi tells an intimate sisterhood story for Carhartt WIP

Léa Ceheivi tells an intimate sisterhood story for Carhartt WIP

Anna Frattini

Léa Ceheivi captured the Carhartt WIP S/S24 women’s collection on the outskirts of Paris. The result is a summer narrative portraying ordinary and everyday moments accompanied by warm and saturated tones. Suggestions easily found in a familiar environment that in this campaign reflects the looks of the two models. Hence, the instant connection to the theme of sisterhood, «I had an idea of what I wanted as a woman. And Brianna [Toomer] has these strong features, this strength and coolness that I really associate with Carhartt WIP,» Ceheivi recounts.

Carhartt WIP

Carhartt WIP’s Womenswear – for SS24 – focuses on warm tones, with sweatshirts and trousers in soft jersey paired with wide-fit denim alongside lightweight boxers for a functional and comfortable mix. The familiarity of this sisterhood is palpable not only in domestic settings but also in the choice of looks illuminated by soft lights that envelop a profuse intimacy throughout the campaign, an intimacy that also communicates, at times, boredom.

«It’s strange that there’s this feeling of boredom,» Ceheivi continues. «Because it’s the mindset I had at the time. I wanted something warm, calm, peaceful, enveloping, and connected.» After shooting the music video for Justice’s Generator, Ceheivi also says she «felt the need to go back, to feel more grounded» to family and friends. The seed of a genuinely enveloping and familial campaign.

Written by Anna Frattini
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