2021 was a very important year for one of the most relevant and appreciated fashion houses in the whole fashion business, Louis Vuitton. In fact, its founder turned 200 years old.
2 centuries of history, a very long journey – the journey is the main theme that runs through Vuitton’s entire narrative – which, thanks to its innovative spirit and priceless legacy, has made Louis Vuitton a cultural reference point.
To celebrate the man and his legacy, the French fashion house kicked off a project last August called Louis 200, in which 200 artists and visionaries from all over the world – from the most diverse fields such as art, science, design, etc. – were involved to express their creativity. – to express their creativity. Those who were involved shared dreams, fears, hopes, thoughts and reflections combining past, present and future in an explosion of creativity spanned throughout this now-draining 2021.
“Thanks to Louis’ pioneering spirit, innovation defines Louis Vuitton’s history and continually moves us forward into the future. Through the disruptive and dynamic initiatives of Louis 200, we can grasp how Louis is a figure of his time and ours”, said Michael Burke, president and CEO of Vuitton.
A few days ago Louis Vuitton shared through its YouTube channel a promotional video in which we see a trunk – the true object that represents more than any other the history of the maison – made for the occasion, inside which we find a birthday cake recreated using 31,700 LEGO bricks and decorated by a large group of children thanks to LEGO DOTS kits.
It is no coincidence that this collaboration was presented at the turn of Christmas. In fact, LEGO remains one of the most popular brands for Christmas gifts – I love them and the entire editorial staff of Collater.al is addicted – for children of all ages. The fact that children were the creative protagonists of this playful and colorful operation, makes this joint venture a delightful exaltation of the Christmas spirit more simple and genuine.
The cake made of LEGO and the trunk in which it is contained carry with them a message of happy birthday to Louis Vuitton – the most classic of Happy Birthday Louis along with the year of birth of the founder of the maison – on the front of the cake is depicted the face of Louis, while the trunk is covered inside a cobalt blue elegant and there are classic drawers where, in this case, to store the candles.
Unfortunately, the LEGO x Louis Vuitton cake celebrating the 200th anniversary of its founder is not for sale, in fact no releases are planned.
This collaboration is just the latest in order of many that have followed throughout 2021, as I said before. The Canadian naturalized U.S. archistar Frank Gehry for example has created a work called “Tea party for Louis!”, Imagining just a tea party to celebrate the founder of the maison.
Another architect,Peter Marino, was inspired by the greatest magician of all time, Harry Houdini, reinventing a classic Vuitton trunk and creating the “Houdini Trunk”.
“I decided to create a trunk that not even Harry Houdini could get out of. In 1912, Houdini performed his escape from the trunk underwater. Houdini was handcuffed, chained, bound and nailed in the trunk. It took Houdini only 2 ½ minutes to free himself and emerge from the trunk. Houdini later performed this trick several times, many of which took him less than a minute to free himself. Houdini was able to perform his stunt by moving a panel, opening the trunk enough to escape. We designed the trunk with snug-fitting leather straps to prevent any possibility of moving the panels to allow the acrobatic escape. The challenge is now open to any Houdini wannabe to escape from this ‘Houdini Trunk’”.
200 works, 200 artists/visionaries/creatives/brands – you can take a look at the entire project here – for a celebration that lasted 1 full year, will officially end on January 6, 2022, and that paid and pays tribute to one of the most influential fashion and design figures of all time.