“Librarie éphémère”, this is the name of the traveling and international project that sees Louis Vuitton restoring historic newsstands, bringing them back to their original beauty.
It all started in Paris, with the French maison committed to restoring the Bouquinistes of the Rive Gouche in Saint Gemain during the Paris Photo Festival, then moving on to the West Bund in Shanghai and finally arriving in Italy, in Venice.
On the occasion of the Venice Biennale, which will open to the public on Saturday 23rd, the project has finally arrived in Italy where Louis Vuitton has renovated the historic newsstands of the lagoon city.
The maison founded in 1854, together with the Municipality of Venice, opted for the restoration of the kiosks, aware of their great historical and cultural value – some of them in fact date back to the mid-19th century, at the same time as the birth of the French brand – that the same kiosks have had and continue to have in our country.
In this way, Louis Vuitton brings newsstands back to their original function, i.e. to be a reference point for culture, information and aggregation.
To be involved in the project are the newsstands of the historical and iconic places of Venice such as San Marco, the Accademia, Campo Santo Stefano and Campo Sant’Angelo.
Starting from yesterday and until April 20th, the newsstands involved, in addition to newspapers, etc., also welcome the complete collection of Louis Vuitton Travel Books, Fashion Eyes and City Guides.
The newsagents will be joined by some Vuitton experts to tell visitors about the maison’s travel series.