Style Mad Dog Jones changes Formula 1 look
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Mad Dog Jones changes Formula 1 look

Anna Frattini

Few in Italy have spoken about the collaboration between Mercedes-AMG PETRONAS Formula 1 Team, PUMA, and Mad Dog Jones. This partnership merges style, performance, and motorsport. Inspired by the atmosphere of Miami, the collection captures the vibrant chromaticity and electrifying suggestions of the city. The launch campaign also features Lewis Hamilton, the style icon of the motorsport world par excellence, whom we saw yesterday wearing Burberry at the Met Gala.

 
 
 
 
 
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Un post condiviso da PUMA Motorsport (@pumamotorsport)

Each piece, infused with the aerodynamic precision of motorsport, reflects the thrilling speed and adrenaline of the track. «The collection aims to evoke the raw essence of motorsport, with its incredibly gritty and fast-paced charm, and to represent another dimension of perception where the dynamics of heat are everything,» says Mad Dog Jones.

 
 
 
 
 
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Un post condiviso da Mad Dog Jones (@mad.dog.jones)

This exclusive collection represents a meeting of two worlds, where the heritage of motorsport merges with the avant-garde vision of contemporary art. Each garment, inspired by the dynamic world of Formula 1 and the visionary art of Mad Dog Jones, embodies the essence of the championship spirit.

Stylepuma
Written by Anna Frattini
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