Milan is the background for “(T)rap&Architecture”, the project by Triennale

Milan is the background for “(T)rap&Architecture”, the project by Triennale

Giulia Guido · 1 year ago · Art

Yesterday we presented “(T)rap&Architecture”, the Triennale event powered by adidas Originals that will be streamed on Friday 16 April at 6 pm on the website and YouTube channel of Triennale Milano.

“(T)rap&Architecture” will be a digital talk that will see Bianca Felicori, curator of the entire project, discussing with Frah Quintale, Rkomi and The Night Skinny and reflecting on issues related to the city of Milan, the evolution that it has had over the years and how it will be in the future, but also on the deep bond that has always united the genres of trap and rap and the urban context. Topics already well known to the curator.

Architect, researcher and author for several Italian newspapers, Bianca Felicori in 2019 gives life to “Forgotten Architecture”, a platform where the focus is on lesser-known architecture around the world. In a short time, this project turns into a real archive of almost forgotten but always fascinating places, which has become a main resource for her independent works and collaborations.
At the same time, his research focuses on the relationship between architecture and other disciplines, first and foremost rap and trap music.

As well as exploring this theme, the talk also offers the possibility of discovering or rediscovering places in the city of Milan, from the suburbs to the central districts, both through the stories of Frah Quintale, Rkomi and The Night Skinny, but above all thanks to photographic and video documentation created specifically for the event.

The lens of Marco Aurelio Mendia, a photographer who has always been attracted to the urban landscape, and the camera of Van Khokhlov, a filmmaker specialising in advertising, followed the three protagonists to some of Milan’s iconic locations, where architecture is the main feature and characterises areas and neighbourhoods.

Curious to know how a project like “(T)rap&Architecture” is born, we asked Bianca Felicori a couple of questions, and to prepare ourselves even better for the event on Friday 16, we asked Marco Mendia and Van Khokhlov to explain some aspects of their work.


How did you start your research project and what made you particularly passionate about the relationship between architecture and rap and trap music?

There are many reasons why I started this research project, but if we want to be concise we can say that it perfectly combines who I was and who I am into a single theme. When I was very young (eleven years old more or less) I started to approach Italian rap and then American hip hop (a reverse path, in short). Being born in Bologna, I felt very close to the scene of my city, at the time dominated by PMC-Porzione Massiccia Crew, but I also followed the Milanese and Roman scene in particular. Growing up and enrolling in high school, I realised how paternalistic an attitude towards this culture and its derivations really was. There was a sort of classist view and it was considered as a musical genre only suitable for those who lived in socially marginalised contexts. Which is absurd to think about today. Over the years, after enrolling in the faculty of architecture in Milan, I developed a personal awareness of the subject, I grew up and realised how much part of my cultural background could be read in relation to what I had become, an architect, a researcher and an author. This is where my interest in architecture used as a background in music videos was born and developed over time, becoming a pretext for establishing a political, anthropological and social debate on the city and our culture.

Why do you think it is important to pursue this discourse and what feedback have you received from those who have followed you so far?

I am privileged, the daughter of people who have built themselves up ‘from scratch’ as professionals and as parents. I am proud of the hard work they have done to achieve certain goals. The theme of social redemption is central for me today and is also central to this project. I believe that, in addition to the interest aroused by the idea of bringing a transdisciplinary experiment of this kind into a context such as the Triennale Milano, many of the people interested in the project also subscribe to the founding idea that I always try to make explicit. Moreover, this project will allow the artists’ audience to be reached and involved in a cultural environment. Vice versa, the artists will have the opportunity to read their work in relation to urban and architectural themes that are often considered disconnected from their reality.


The architecture and landscape of the city are not unknown subjects to you. In fact, for years your artistic research has been based on street photography and exploration of the metropolis, starting from the world of graffiti artists and moving on to photographing from the rooftops and capturing the city’s skylines. Trap&Architecture focuses on the relationship between Milan’s architecture and music, how is this link reflected in your shots?

You could say that the projects are more similar than they seem, graffiti and urban exploration. The question I asked myself during the research is whether it is the person who exploits and contaminates his surroundings or the architecture itself that influences the person who exploits the corner of the city he is most attached to and grew up in. Personally, I think it’s a good mix: for example, some of the stories told through music are about the contexts in which the artists grew up, which inspired them, which contributed to their personal growth.My interest has always been to tell this subtle connection between man and urban context, whether it’s graffiti in underground tunnels, or rooftops overlooking skylines. It has always fascinated me to see how aseptic concrete can become a container for ideas and a source of inspiration on a multidisciplinary level.

What are the most difficult elements to calibrate and study in order to create shots in which the protagonist is as important as the surrounding environment?

Certainly in the design phase, that of combining two different languages, trying to tell the story of these architectural elements in the right way and giving the subject a voice.
Then in the realisation of the content, of the shots, it was very natural. I found a strong synergy between the selected places and the artists, just like a tailor-made photographic backdrop.


Your work as a filmmaker started with your passion for skateboarding and then specialised in adverstising, especially in the world of fashion. Trap&Architecture, on the other hand, is a project that combines architecture and music, how did you approach this work? What was it like working with Frah Quintale, Rkomi and The Night Skinny?

I’ve always been fascinated by architecture, ever since I was a skate filmmaker. We would go everywhere, most of the time on the street, and you would find buildings with absurd constructions. In this project I found the me of those years and it was cool to put it all together. With Frah and the other guys there was an immediate understanding, many of them come from the same background as me and we understood each other immediately.

How did you manage to create a work in which the focus is on architecture without taking away space from the three protagonists?

Generally, you have to remember to insert the figures carefully into the architectural spaces: all you need is a little bit of handwork and the basics of composition. The rest is pure taste and imagination.

Milan is the background for “(T)rap&Architecture”, the project by Triennale
Milan is the background for “(T)rap&Architecture”, the project by Triennale
Milan is the background for “(T)rap&Architecture”, the project by Triennale
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Jerry Seinfeld and Kith’s Fall 2022

Jerry Seinfeld and Kith’s Fall 2022

Andrea Tuzio · 3 weeks ago · Style

In July we celebrated 33 years of one of the most impactful and successful American sitcoms ever broadcast, the “show about nothing”, Seinfeld.
Yesterday Kith unveiled its latest Fall 2022 collection and related campaign, starring Jerry Seinfeld and shot by the great American photographer and portrait artist Mark Seliger.

Kith, as well as Aimé Leon Dore, strongly identifies with the city where the brand was born, we are talking about New York City, choosing as testimonials for its campaigns prominent personalities-but also ordinary people-who were born or grew up there in the Big Apple, just like Jerry Seinfeld, who was born in Brooklyn and is a Queens College alumnus (the latter is the protagonist of a capsule of Kith’s Fall 2022).

These are the words of Ronnie Fieg, founder of Kith, about Jerry Seinfeld and the campaign:
“There are a handful of people that I’ve dreamed of working with from a young age. On the very top of that list was Jerry. There are very few individuals that have had the kind of impact Jerry had on me. Having candid conversations on set with one of my heroes made me realize how incredible work can be when you infuse your biggest inspirations in what you do. While taking this photo, he tells Mark to hold a sec, he leans in and says: <<Ronnie, when two well known people take a photograph, you could tell which one is less known by how big their smile is>>. My ribs hurt. Thank you Jerry. For being Jerry. Fall 2022 is a movie”.

Kith’s Fall 2022 will be available online and in the brand’s stores starting Friday the 9th

Jerry Seinfeld and Kith’s Fall 2022
Jerry Seinfeld and Kith’s Fall 2022
Jerry Seinfeld and Kith’s Fall 2022
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Louis Vuitton and Assouline celebrate the memory of Virgil Abloh

Louis Vuitton and Assouline celebrate the memory of Virgil Abloh

Andrea Tuzio · 3 weeks ago · Style

Virgil Abloh has been a decisive figure for the entire fashion world and the creative world in general, a true game-changer. His insights, references, creations and philosophy continue crucially to influence our contemporary times.
One of Abloh’s collaborations that more than any other has changed the perception of creativity and forever the fashion world is surely that with Louis Vuitton.
Virgil was artistic director of the French fashion house’s men’s line from 2018 until his untimely death from a rare form of cancer on November 28, 2021.

Louis Vuitton and the publishing house Assouline have joined forces and collaborated to write and publish a limited-edition hardcover book celebrating the memory of the late American designer and his successful collaboration with the LVMH Group fashion house.

“Louis Vuitton: Virgil Abloh”, this is the title of the 359-page coffee book with more than 320 images, is an important and meaty testimony to Virgil’s relevance to Louis Vuitton and the fashion world as a whole.

Written by Anders Christian Madsen, a fashion critic and editor at British Vogue who has stood beside Abloh on past projects such as his Manifesto, this is the first-ever book published on the Rockford, Illinois, native designer since his passing.

The book is divided into eight chapters, one for each collection Virgil created as artistic director of Vuitton’s men’s line, and within it are also some reflections from those who lived and worked alongside the designer such as Nigo, Kendall Jenner, Kid Cudi and Luka Sabbat.

Two different covers were created for “Louis Vuitton: Virgil Abloh”: the first features characters from The adventures of Zoooom with Friends, straight from Vuitton’s Spring/Summer 2021 collection; while the second depicts the iconic red balloon that flew over the runway during the Spring/Summer 2022 show in Miami.

Both of these two editions will be priced at $120, but there is also another one called the “Ultimate Collection” sold inside a special box priced at $1,200.

“Louis Vuitton: Virgil Abloh” edited by Assouline will be available, in the three versions mentioned above, starting Sept. 15 on the French publisher’s webstore.

Louis Vuitton and Assouline celebrate the memory of Virgil Abloh
Louis Vuitton and Assouline celebrate the memory of Virgil Abloh
Louis Vuitton and Assouline celebrate the memory of Virgil Abloh
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Virgil Abloh’s legacy in new Off-White campaign

Virgil Abloh’s legacy in new Off-White campaign

Andrea Tuzio · 3 weeks ago · Style

Off-White unveiled its new Fall/Winter 2022 campaign shot by Brazilian photographer Rafael Pavarotti, accompanied by videos by Italian videomaker Federico Busatto directed by Dazed editor-in-chief and art and image director of the brand founded by Virgil Abloh in 2012, IB Kamara.

The campaign perfectly blends Virgil’s legacy with Off-White’s forward-looking and ever-evolving gaze, highlighting tensions and necessary conversations between past and present, culture and subculture, skatewear and high fashion.

The backdrop to the countryside is the striking Moroccan city of Chefchaouen, the “Blue Pearl of Morocco,” perhaps the most beautiful and evocative in the entire African country. Located at the foot of the Rif Mountains, its defining feature is the wonderful cascade of blue houses perfectly set within a fabulous natural landscape.

The models seem to almost blend with the almost surreal context of the city, in a story made of contrasts and taking inspiration from the various souls that make up Virgil Abloh’s idea and soul.

“Virgil revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change. Virgil Abloh was one of the freest-thinking black men of our time”, Kamara stated.

Off-White’s FW22 collection is available online and in the brand’s boutiques around the world.

Virgil Abloh’s legacy in new Off-White campaign
Virgil Abloh’s legacy in new Off-White campaign
Virgil Abloh’s legacy in new Off-White campaign
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Bottega Veneta and Strand Book Store tote bags

Bottega Veneta and Strand Book Store tote bags

Andrea Tuzio · 3 weeks ago · Style

Perhaps few people in Italy are familiar with Strand Book Store, one of New York City’s most famous and beloved bookstores, located near the quaint Union Square. One of the bookstore’s hallmarks are its tote bags with the highly recognizable and iconic red logo, and it is Strand’s book tote bags that are the subject of Bottega Veneta‘s latest collaboration.

Strand’s canvas tote is a classic, extremely functional and simple, it also represents a status that I would call proletarian, but with all the limitations.

The Italian fashion house has revisited this symbol of the Big Apple and the Strand by making three upscale renditions of the New York bookstore tote, using the finest leather and, of course, putting the bookstore’s logo on full display.

Bottega Veneta’s new creative director Matthieu Blazy, in addition to being a frequent visitor to Strand on his trips to New York City, to push the collaboration even further commissioned The New Yorker to produce five cartoons – the New Yorker‘s cartoons are among America’s most famous – created by illustrator and cartoonist Jeremy Nguyen, celebrating the unexpected partnership.

The three book tote from Bottega Veneta and Strand Book Store are available online at the Italian fashion house’s webstore

Bottega Veneta and Strand Book Store tote bags
Bottega Veneta and Strand Book Store tote bags
Bottega Veneta and Strand Book Store tote bags
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