Art Pride: brands are colored with the colors of the rainbow
Artadvertisinginstagram

Pride: brands are colored with the colors of the rainbow

-
Giulia Guido

This month the web and the streets of the cities of the world have dyed with the colors of the rainbow to support the rights of the LGTB community. Also in Milan, on June 30th, a procession of hundreds of thousands of people flooded Corso Buenos Aires united by the hashtag #CiviliMaNonAbbastanza.

The advertising campaigns of some of the most important brands and advertising agencies have supported the people taking to the streets.

Levi’s has created the Pride Collection dedicated to the event; Haribo has made of its rainbow candy the symbol of this campaign; Coca-Cola made a limited edition can by changing the logo with the word Love; Deliveroo became Deloveroo; the delicious filling of the Oreos has been dyed with a thousand colors; Netflix, the sponsor of the event, has hung billboards in Porta Venezia subway with the slogan Rainbow is the New Black. Moreover, on the evening of the 30th, the bastions of Porta Venezia and the Unicredit Tower lit up with the colors of the rainbow.

Converse, in collaboration with Miley Cyrus, created the Converse Pride Collection; both the strap and the screen of the Apple Watch were colored from red to purple; H&M celebrates Pride with the Love For All collection; Disney has launched Mickey Rainbow Collection, the first LGBT merchandising line and, finally, Under Armour has created a sports line dedicated to the event.

He is. Period. . Whether he’s writing, taking pictures or trailblazing as an LGBTQA activist, iO Tillett Wright (@iolovesyou) is unequivocally himself. That’s it. Learn more about iO at the link in our bio. #LevisPride

Un post condiviso da Levi’s® (@levis) in data:

Our kind of dress code. . During Pride, subtlety is not our strong suit. Shop our Pride Collection at the link in our bio for a look that makes all the right statements. 100% of net proceeds from our Pride collection go toward organizations helping LGBTQ Communities around the world. #LevisPride

Un post condiviso da Levi’s® (@levis) in data:

Burst with pride. . Pride is the ultimate time for self-expression, and no one can express who you are as well as you can. Flaunt your true colors with our bright and bold Pride Collection. 100% of net proceeds from our Pride collection go toward organizations helping LGBTQ Communities around the world. Shop now at the link in our bio. #LevisPride

Un post condiviso da Levi’s® (@levis) in data:

She is… . As a Top Chef finalist and chef ambassador for Whole Foods Market, Melissa King (@chefmelissaking) still finds time to support and serve the LGBTQA community. She was selected as the San Francisco Pride Celebrity Grand Marshal in 2016, and she hopes to give more of a voice to LGBTQA Asian Americans. See more of her story at the link in our bio. #LevisPride

Un post condiviso da Levi’s® (@levis) in data:

Welcome home. . The LGBTQA community comes together at Pride for a welcoming, fun, happy celebration of love. We’re always looking for more inspiring messages like @roccokatastrophe’s. Share your stories of Pride and belonging with the hashtag #LevisPride.

Un post condiviso da Levi’s® (@levis) in data:

Themselves, together. . TJ (@renegades_) is a genderqueer model, motorcyclist and carpenter. Nicole (@nicolestark) is a model and actress with a vintage clothing store in Los Angeles. Together, they’re an unstoppable duo. Meet more LGBTQA icons at the link in our bio. #LevisPride

Un post condiviso da Levi’s® (@levis) in data:

Amate con gusto, basta che sia frizzato! #Pride ? #Love #Haribo #HariboFrizzi #Miami #rainbow

Un post condiviso da Haribo Italia (@hariboit) in data:

#LoveIsLove

Un post condiviso da Coca-Cola Italia (@cocacolait) in data:

Anche quest’anno, dall’8 giugno al 2 luglio, #Deliveroo diventa #deLOVEroo per sostenere il @MilanoPride e l’amore in tutte le sue forme. Aggiorna l’app e unisciti a noi: food is food, love is love. ?❤?

Un post condiviso da Deliveroo_Italia (@deliveroo_italy) in data:

This OREO goes out to everyone celebrating #Pride Month.

Un post condiviso da OREO (@oreo) in data:

Milano Pride | Collater.al

Avete mai visto un arcobaleno che non esiste? #RainbowIsTheNewBlack

Un post condiviso da Netflix Italia (@netflixit) in data:

Alzate gli occhi al cielo, stasera e domani l’arcobaleno splenderà su tutta Milano ?️‍? Buon #MilanoPride a tutti! E grazie a #Unicredit ❤ #civilimanonabbastanza #pride #loveislove . . . . #LGBT #LGBTQIA #loveislove #HumanRights #gaystagram #instagay #gaycouple #gaycute #lgbtpride #gayitaly #gayitalia#LGBTtravel #BeautifulMatters #lgbtitalia #gayproud #prideparade #gayeurope #gaily #igersgay #iggay #gayfamily #rainbowfamily #famigliearcobaleno #genitorirainbow

Un post condiviso da Milano Pride (@milanopride) in data:

Milano Pride | Collater.al Milano Pride | Collater.al Milano Pride | Collater.al Milano Pride | Collater.al Milano Pride | Collater.al Milano Pride | Collater.al Pride Milano | Collater.al Pride Milano | Collater.al Pride Milano | Collater.al Milano Pride | Collater.al Milano Pride | Collater.al Milano Pride | Collater.al Pride Milano | Collater.al Pride Milano | Collater.al

Artadvertisinginstagram
Written by Giulia Guido
x
Listen on