NAYVA is the latest series launched by Kyra Tv, the new-age channel dedicated to the new digital youth culture. After PAQ, the web series on mens streetwear culture, an all-girls new program dedicated to contemporary trends.
Taking a step behind, for who missed it, Kyra TV is the new digital platform funded last year by a collective of filmmakers and creatives, whose objective is to reinvent video as a communication mean. A channel dedicated to who no longer watches tv: millennials. After the immediate success of the platform, mainly active on its website and YouTube channel, and of the series “PAQ”, “Bad Canteen” and “Greatness”, starts NAYVA, with an exclusive YouTube channel.
All images by Erika Bowes
Conducted by the four teenagers Faith (17), Esme (17), Jasmine (19) and Angel (19), the new weekly series’ aim is to have fun with fashion, exploring the trends of the moment, (re)creating its fashion and beauty looks, and starting conversation around personal and cultural identity.
“This show’s about feeling confident in your own skin. People take fashion too seriously, but it’s all fun at the end of the day.” Announces the trailer of NAYVA.
After the first episode dedicate to 2000 style – where between denim full looks, colorful wigs and crop tops, the judge of honor was Leah Abbott, renowned for her work with singer Jorja Smith – the challenge launched for the second episode is to recreate a Netflix inspired Halloween look. This time to judge, model Jess Alexander.
Testo di Enrica Miller