Nike Air Max 270 React and the exclusive collaboration with Toiletpaper

Nike Air Max 270 React and the exclusive collaboration with Toiletpaper

Collater.al Contributors · 3 years ago · Style

Nike launches a new model of Air Max: the Air Max 270 React. Born from the fusion of the Nike 270 – it was the first Nike lifestyle to present the highest Air Unit ever made – and the Nike React with soft and durable foam. It is, therefore, a further evolution of the Air Max family, which continues its process of technological development. The upper of the shoe has a radiant design, given by the layers of materials that are not sewn so that it reproduces the traditional aesthetics, but with a new type of workmanship.

The Air Max 270 React is produced with bar-tack technology inspired by Element React 87,” explains Dylan Raasch, Nike Senior Sportswear Design Director. “This process generates an aesthetic that captures the eye.” The energy released by the silhouette, particularly its geometries, is at the basis of the shoe’s potential and also gives it an eclectic and appetizing visual expression.

The first releases of Nike Air Max 270 React are inspired by art history and design. Each colorway is designed to refer to a specific artistic movement in form and tone. The “zero” coloring, for example, celebrates the 100th anniversary of the founding of the Bauhaus, recalling the asymmetries and balances of the current. Small spoiler, in other colors there will be the psychedelic vibe of San Francisco and geometric compositions of various kinds.

On the basis of their desire to join the world of art, Nike and the collective Toiletpaper – founded by Maurizio Cattelan and Pierpaolo Ferrari in 2010 – are joining together in an exclusive project for the city of Milan on the occasion of the release of the sneaker yesterday, July 3. 

They create super-colored posters, fresh and summery, in perfect Toiletpaper style. The inspiration comes from art and design, but also from the city itself, imagined as a playground to be discovered during the summer holidays, step by step towards the following seasons, with a thread of irony and provocation and the core “motion and movement” of the brand.  And it is precisely Milan because it always has a look towards the future of design and is the perfect place to experiment and innovate.

The collaboration will not stop at the visual side only, in fact, a workshop led by Pierpaolo Ferrari and the rest of the Toiletpaper team is scheduled for this month. A series of surprises are planned, accessible only by living in the city and hunting for the posters we talked about earlier.

Stay connected and keep an eye on the Nike app.

Text by Elisa Scotti

Nike Air Max 270 React and the exclusive collaboration with Toiletpaper
Style
Nike Air Max 270 React and the exclusive collaboration with Toiletpaper
Nike Air Max 270 React and the exclusive collaboration with Toiletpaper
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Tommaso Berra · 3 days ago · Art

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @kevin.ponzuoli, @fad_foodandartdiary, @andrea_detto_elvis_schiavinato, @clementina_artist, @fotomarginali, @ele.naus, @169lollo, @sara_gram._,@yleniaboccarellaf1, @phkopusova.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Art
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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Adam Parker Smith’s classical cube statues

Adam Parker Smith’s classical cube statues

Tommaso Berra · 4 days ago · Art

Appearing like a joke are the works of Adam Parker Smith, a new chapter in the game that has for centuries prompted artists to desecrate the symbols of pictorial and sculptural tradition.
The American artist creates his works using different materials and adopting different methods depending on the purpose, alone or involving others in the creations, the subjects of his works are often drawn from his fears, desires, obsessions, crushes and jealousies.

One of the most interesting works among those signed by Adam Parker Smith is precisely the series in which the artist “encloses” in 1 cubic meter of Carrara marble some of the most famous statues in the history of art. The sense is to see the best of classical art scrapped like an old machine, reduced to nothing more than a piece of junk, without majesty, height and elegance typical of these works.

The technique by which he was able to replicate exactly the details of Hellenic and Baroque statues was the result of work in which the digital research team of museums such as the Uffizi also participated. In fact, 3D modeling programs helped the artist reduce the works without alternating their proportions.
For his sculptures Smith then involved carvers and robots, twisting not only in concept the meaning of artwork as a product of human ingenuity.
Among the most famous works in the history of art Smith chose the Apollo del Belvedere , Cupid Triumphant, Bernini’s David and Augustus of Prima Porta, among others, for a tribute that has substance and stylistic humor.

Adam Parker Smith’s classical cube statues
Art
Adam Parker Smith’s classical cube statues
Adam Parker Smith’s classical cube statues
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This or that, interview with Icy and Sot

This or that, interview with Icy and Sot

Tommaso Berra · 7 days ago · Art

Among the most anticipated guests at Cvtà Street Fest, the street art festival staged June 23-26 in Civitacampomarano (CB), was undoubtedly the Iranian artist duo Icy and Sot.
The duo consists of brothers Saman Oskouei (1985) and Sasan Oskouei (1991), known for their works that intervene in the urban landscape by activating reflections on the human condition. Human rights, detention, the plight of women and migrants, capitalism and climate change, these are some of the themes expressed through installations and stencils.

In our work we try to reflect our times and our experiences. Mostly insculptural and installation format. We enjoy using different materials/objects As well as doing site specific works. We are not good at describing our work, we think the viewers do a better job as everyone could feel or get something different from the piece.

Icy and Sot | Collater.al

In a world that must make strong decisions to solve these problems, Collater.al asked Icy and Sot to take sides in what is utopically a world in which there always seems to be only two contrasting elements to choose between. The artists’ works are also signs in the landscape that somehow define solids and voids, air and matter, specific portions of space.

THIS OR THAT

  • Noon or midnight?
    Midnight
  • Venice Biennale or Vatican Museums?
    Venice Biennale
  • Coca Cola or Pepsi?
    None
  • Easy Rider or Fast and Furious?
    Easy Rider
  • Batman o Spiderman?
    None
  • Zombie invasion or alien invasion?
    Alien
  • Call or message?
    Call
  • Nostalgia o Imagination?
    Both
  • Being eaten by a shark or a tiger?
    Tiger
  • Screaming or whispering?
    Screaming
  • Flying or mind-reading??
    Flying
  • Full or empty?
    Full
  • NY or LA?
    NY!!
  • 00s or 10s?
    00s
  • Gen Z or Millennials?
    Millennials
  • Instagram or TikTok?
    Instagram
  • Apple or Samsung?
    Apple
  • Bates Motel or Overlook Hotel?
    Bates motel
  • Iron or stone?
    Iron
  • Mozart o Metallica?
    Mozart
This or that, interview with Icy and Sot
Art
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What went down at the opening of “Displacement” in Rome?

What went down at the opening of “Displacement” in Rome?

Tommaso Berra · 1 week ago · Art

On June 16 in the Contemporary Cluster gallery spaces in Rome the exhibition “Displacement,” the exhibition project curated by Giacomo Guidi in collaboration with Ginnika, was presented.
The theme treated in the exhibition is Post Vandalism, a current that allows to define a new urban artistic landscape, not necessarily related to writers but also to more abstract and intangible expressions.
In the opening, experimentation between media and cooperation between distant artistic expressions that find direct contact within the exhibition space immediately emerged, within which visitors were able to witness the evolution of a new creative process.

Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
Contemporary Cluster | Collater.al
What went down at the opening of “Displacement” in Rome?
Art
What went down at the opening of “Displacement” in Rome?
What went down at the opening of “Displacement” in Rome?
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