Style The unexpected collaboration between NOAH and GUBI 
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The unexpected collaboration between NOAH and GUBI 

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Andrea Tuzio

One of the coolest and most interesting brands in recent years, NOAH, founded in 2015 by former Supreme design director Brendon Babenzien and his wife Estelle Bailey-Babenzien, has recently unveiled its latest and unexpected collaboration. This time, however, the Mulberry Street brand’s chosen partner is the U.S.-based design company GUBI, a company that blends tradition and contemporaneity and creates ever-evolving collections. 

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Un post condiviso da Noah Clothing (@noahclothing)

The collaboration features the versatile and beautiful MR01 Outdoor Lounge Chair – made exclusively from Iroko wood, perfect for the outdoors – in four color variations: yellow, royal blue, navy blue and gray.

To complete the collaboration scheduled for tomorrow, June 13, NOAH and GUBI have also made a beach towel , a swimsuit, a tote bag, a boat-neck sweater and a water-resistant five panel cap.

“We first met Estelle and Brendon from NOAH in New York in 2022, at the launch of GUBI’s collaboration with textile artist and streetwear pioneer Camilla Ehlke. We discovered that GUBI and NOAH shared a passion for the easygoing coastal lifestyle, and we began to explore ways in which we could work together to marry NOAH’s East-Coast America vibe with GUBI’s own roots on the Copenhagen dockside”, these are the words of Marie Kristine Schmidt, Chief Brand Officer of GUBI, about the project.

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Un post condiviso da GUBI (@gubiofficial)

While Estelle Bailey-Babenzien stated: “The design of the MR01 is so classic. I wanted to add a bold, artistic expression and practical element to the design as an alternative to something that is already perfect, thus by selecting weatherproof nautical rope in four new colours, woven through the frame, the chair works equally well outside as it does in. I imagined four chairs sitting together by the pool or beach bringing vibrant cadence to the scene, or a singular chair making a concise, positive statement placed in a room filled with art or nothing at all”. 

The collaborative collection between NOAH and GUBI will be available starting tomorrow Tuesday, June 13 at both gubi.com and noah.com

DesignStyledesignstyle
Written by Andrea Tuzio
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