IUTER presented the new Spring/Summer 2021 collection called “Old Enough To Know Better”. A tribute to the origins of the brand founded in Milan in 2002, a tribute to the old days when the crew of IUTER was as cute as they were nasty.
The “Old Enough To Know Better” collection features 4 collaborations: Frigidaire, Beavis & Butthead, Noyz Narcos and Ilona Staller, as well as a selection of graphics and patterns by Studio Temp, Ray Martinez, Tommaso Garner, Filippo Antonioli and Daniel Sansavini.
In this SS21 IUTER has collaborated with one of the most revolutionary magazines in the history of Italian publishing and not only, as well as a source of inspiration for magazines such as Richardson, Frigidaire.
In 1980 Vincenzo Sparagna, untiring director of the satirical magazine Il Male, founded Frigidaire together with his collaborators among which illustrators and graphic designers, Tanino Liberatore, Andrea Pazienza, Stefano Tamburini, Filippo Scozzari.
Frigidaire has made the history of illustration: from the dystopian comics of “Ranxerox” (by Liberatore and Tamburini), to editorials starring Ilona Staller, to investigations in shaboo smokehouses in the worst meanderings of Southeast Asia.
Sparagna has written by his own hand the text on the POLA garments on which we also find some archival Polaroids, the text gives an idea of what is and what will always be Frigidaire. The COVER garments instead are characterized by an all-over pattern, a journey through 40 years of history and covers made by the main artists who took part in the project in the various decades.
She doesn’t need many presentations instead Ilona Staller, protagonist of other garments marked by her cover photo on Frigidaire N. 53 of 1991 and by the autograph dedicated to IUTER on the back.
Another collaboration that recalls the 90’s aesthetics is the one with the most politically incorrect and metal cartoon ever drawn, Beavis & Butthead. A real cult from the mind and pen of Mike Judge in 1991. The two main characters (Beavis & Butthead) are two lazy and slack American teenagers who spend their days on the couch commenting on music videos in rotation on MTV after spending hours creating problems in their high school class.
The entire Spring/Summer 2021 “Old Enough To Know Better” collection is available on IUTER’s webshop.