French designer Camille Walala took on a major challenge, which was to transform one of London’s busiest streets into a completely pedestrianised area.

We are talking about Oxford street which, with its over three hundred stores, is one of the most famous and active shopping streets in the world.
During the lockdown, she rode around London on her bike struck by the silence of the streets.

So together with the artistic director Julia Jomaa she decided to give life to this utopian project, where she imagined “the city of tomorrow”.

The images, produced in collaboration with OmniVisual, transform the busy area into a pedestrian area, accompanied by trees, plants and fountains, and painted with bright colors and stripes.

A radical change inspired by the agora of ancient Greece, which would be good for the city, but not only for its inhabitants, a place where people can meet, rest and socialize.

A mix of colors, geometric shapes, raised planters and installations for one of the busiest streets, a projection of what London could be like one day.