AW LAB and Nike continue to join forces to celebrate the importance of being oneself. This time, they do it through street dance, inviting us to follow the flow. #PlayWithTheFlow is the name of the new digital campaign just launched by the two brands, focusing on artistic and stylistic expression through movement, exclusively set to music!
The campaign stars two talented dancers, Francesca Tanas and Agnese Quinti, and unfolds through a video and a photoshoot. Alongside the rhythm and energy, we can also see the items at the center of the campaign, which blend the unmistakable style of Nike and AW LAB with street culture. The look features a tracksuit, a tee, and the iconic Nike Dunk Low.
Thus, with the cry of #PlayWithTheFlow, each of us is invited not to hide, but rather to express ourselves fully, just as dance teaches us to do. This aspect is also emphasized in the official press release, where it is stated that “Dance is a powerful means of expression and connection, and AW LAB can’t wait to share this passion with its community during the AW LAB Festival.”
Because yes, the digital campaign is just the first phase of a journey that will culminate on September 14 in Milan with the unmissable AW LAB FESTIVAL. From 11 AM to 11 PM, at Giardino Ventura on Via Giovanni Ventura 10, the public event will offer a rich and unmissable program of activities, including some hosted by Nike. Discover the full schedule on Eventbrite and secure your spot, keep following Collater.al and AW LAB on Instagram to stay updated, and in the meantime, play with the flow.
