PUMA presents the Inhale in a new edition, along with the innovative Inverse, made possible through the use of artificial intelligence. Both silhouettes defy convention, offering a progressive aesthetic that celebrates the past while looking to the future.

These latest releases from PUMA bring a futuristic interpretation to the running world, blending technological references with the brand’s rich heritage. The Inhale returns as an updated lifestyle model, capturing the bold attitude that made it iconic in the early 2000s. As part of the Cellerator family, the Inhale is also favored for its CELL cushioning and performance-oriented design. Its dynamic lines and distinctive curves have earned it a cult following, both as a sports shoe and a style statement. Initially launched in a bright yellow Jute colorway, the Inhale now appears in a striking black-and-red combination, with a wider fit and softer midsole for enhanced comfort.

In 2023, the Inhale also caught the attention of rapper and PUMA collaborator A$AP Rocky, who selected it for his debut collection. This led to an instant sell-out and further boosted the model’s popularity among fans.

With the Inhale as a foundation, the AI-driven Inverse redefines cutting-edge design while retaining the DNA of its iconic predecessor. Together, these releases mark a powerful evolution in the PUMA lineup, merging past and future into a unique synergy.

The PUMA Inhale will be available starting today, November 7, on PUMA.com, in flagship stores, and select retailers. The Inverse also debuts today, but it will be available only in the United States on December 7, with a global release to follow.