Rebuild The World, the LEGO campaign that encourages creativity

Rebuild The World, the LEGO campaign that encourages creativity

Giulia Guido · 3 months ago · Art

Creativity. It is the word that will characterize the next decade. 

By now, since we are small the world around us requires the ability to be creative, from school to work solving problems in an original way can be the quality that really makes a difference. But can we teach creativity? 

Maybe LEGO with the Rebuild The World campaign doesn’t try to teach it, but to stimulate it, starting from the assumption that every single child has creative skills, you just have to find a way to make him express them. 

But the campaign is not only aimed at children, but also at adults, those who think they have lost that particular talent and have conformed to the mass. 

For this reason, the protagonists of the video directed by the collective Traktor, which accompanies Rebuild The World, are a boy in his thirties and a white rabbit. As in the novel Lewis Carroll, the boy chases the rabbit, but here we are in a world made of LEGO, where everything thought by our mind can become reality, just stack brick on top of the other. 

To stimulate the imagination of the children of the world, everyone can share their construction online and be inspired by those of others. 

lego rebuild the world | Collater.al
lego rebuild the world | Collater.al
lego rebuild the world | Collater.al
Rebuild The World, the LEGO campaign that encourages creativity
Art
Rebuild The World, the LEGO campaign that encourages creativity
Rebuild The World, the LEGO campaign that encourages creativity
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Simbiosi, Edoardo Tresoldi’s installation for Arte Sella

Simbiosi, Edoardo Tresoldi’s installation for Arte Sella

Giulia Pacciardi · 3 months ago · Art

On September 15, the Italian artist Edoardo Tresoldi presented his latest site-specific work designed to live with the places and landscape of the art park Arte Sella, in Trentino.
Simbiosi, a sculpture that finds its definition in the union of architecture and nature, also represents a turning point for the artist’s path who, for the first time, combined the transparency of the wire mesh, the symbol of Absent Matter, with the materiality of local stones.

5 meters high and completely open to the sky, the work corresponds to a space of contemplation that defies the force of gravity and the conventional concept of ruin.
If in fact, the natural order of things would see the latter defined by a process of deterioration, in the case of Tresoldi’s work the rules change and the artist’s drawing intervenes in its conformation where the Absent Matter represents the mental structure that holds back the weight of matter giving it a rational form.

Simbiosi oscillates between the earthly and spiritual dimensions and responds to man’s primordial need to merge with the surrounding nature, to interpret it and represent it according to the codes most similar to him.

Tresoldi’s work has a deep connection with Arte Sella which, seriously damaged by a storm last year, has undergone several changes from the point of view of the territory.
Simbiosi stands on a hill that did not exist before the atmospheric event and binds to it thanks to deliberately created connections between the architectural elements and nature.
Nature that, with the passing of time, will take possession of the work giving rise to a path that will change the installation as we know it now.

A continuous dialogue between man, his work and the place that hosts him in its most positive sense.

PH: ©Roberto Conte

Simbiosi, Edoardo Tresoldi’s installation for Arte Sella
Art
Simbiosi, Edoardo Tresoldi’s installation for Arte Sella
Simbiosi, Edoardo Tresoldi’s installation for Arte Sella
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Textile installations by Amanda Browder

Textile installations by Amanda Browder

Claudia Fuggetti · 3 months ago · Art

Textile artist Amanda Browder performs site-specific architectural interventions using hundreds of meters of recycled fabric with vibrant colors and patterns. The artist and her team of volunteers sew together huge panels that wrap around bell towers, raised walkways, and overhanging and upsetting the physiognomy of the scenarios, to offer passers-by a new experience of the buildings they are familiar with.

Recalling the work of Christo and Jeanne-Claude, the artist defines her practice as a mix between “soft sculpture” and the actual installation applied to public buildings.

“I’m in love with the changing nature of materials and how the combination of the familiar creates abstract relationships on the spot. I’m attracted to reinventing the colors of Pop Art by exploring scale changes and sculptural perceptions.”

This relational objectivity generates an open narrative, ambiguous situations defined by the choice of materials and work ethics. Recently the artist has collaborated with the prestigious organization ArtPrize in Grand Rapids, Michigan. The work, entitled Kaleidoscopic, is currently on display in the locations around Grand Rapids.

Follow Amanda Browder’s projects on Instagram and watch the video below for a time-lapse of a previous installation in Las Vegas and an interview with the artist.

Le installazioni tessili di Amanda Browder | Collater.al
Le installazioni tessili di Amanda Browder | Collater.al
Le installazioni tessili di Amanda Browder | Collater.al
Le installazioni tessili di Amanda Browder | Collater.al
Le installazioni tessili di Amanda Browder | Collater.al
Textile installations by Amanda Browder
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Textile installations by Amanda Browder
Textile installations by Amanda Browder
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The importance of what we have on our planet in the Mercado Libre commercial

The importance of what we have on our planet in the Mercado Libre commercial

Giulia Guido · 3 months ago · Art

In recent years, aerospace research in several countries no longer aims to discover new planets, stars or galaxies, but to investigate ways of living far from the Earth. What scientists and technicians are looking for is a place with a mild climate, with the presence of oxygen, water, and fertile soil, without being predisposed to atmospheric disasters such as sandstorms, tidal waves or hurricanes. 

It seems almost paradoxical: we are looking for a planet exactly like the one in which we live and which we are throwing away. In practice, it seems that scholars are telling us that between taking care of our planet and finding a new place in the infinity of the Universe in which to live, the second option is easier. 

It is on this assumption that the spot edited by the agency Gut Buenos Aires is based to advertise the section dedicated to eco-sustainable products sold and auctioned on the Latin American e-commerce platform Mercado Libre

It’s a short that goes straight to the point: we follow the adventures of a man who, with his spaceship, travels the Universe far and wide in search of a place, another place to live, but in the end we must accept the idea that no place is like the Earth and that the sooner we realize it, the sooner we will take more care of it.  

“On other planets we look for what we don’t take care of in ours.”

Mercado Libre | Collater.al
Mercado Libre | Collater.al
Mercado Libre | Collater.al
The importance of what we have on our planet in the Mercado Libre commercial
Art
The importance of what we have on our planet in the Mercado Libre commercial
The importance of what we have on our planet in the Mercado Libre commercial
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Steccolecco and Fendi open their pop-up ice cream parlour

Steccolecco and Fendi open their pop-up ice cream parlour

Giulia Guido · 3 months ago · Art

A few days before the end of summer and in concomitance with the Milan Fashion Week, Fendi inaugurates its first pop-up ice cream parlour, born from the renewed collaboration with Steccolecco, the famous ice cream parlour born in Rome a few years ago. 

At the Central Station of Milan, in Piazza Duca D’Aosta, 1, until October 14 you can enter the small temporary and taste the beautiful ice cream that for the occasion have been costumed with the most famous textures of the brand and decorated with the iconic logo with the double F. 

We would like to point out that although the shape of the “Steccolecco” recalls that of the icicles, those offered by the Roman company are real ice creams, as they have the presence of milk inside. 

The Steccolecco by Fendi could become the inevitable accessory of this Fashion Week. 

Steccolecco e Fendi | Collater.al
Steccolecco e Fendi | Collater.al
Steccolecco e Fendi | Collater.al
Steccolecco e Fendi | Collater.al
Steccolecco e Fendi | Collater.al
Steccolecco e Fendi | Collater.al
Steccolecco and Fendi open their pop-up ice cream parlour
Art
Steccolecco and Fendi open their pop-up ice cream parlour
Steccolecco and Fendi open their pop-up ice cream parlour
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