On one hand, sacai‘s unique language, on the other, Carhartt WIP‘s functionality. This would be enough to describe the new collaboration between the two brands, but today, we’ll delve into all the details of the sacai x Carhartt WIP F/W 2023 launch campaign.
The intention of this collaboration is to elevate Carhartt’s iconic duck fabric for everyday wear. The launch campaign features Pepe Tirelli, Tolia Titaev, along with Dede Lovelace and Kasper Kancia, all part of the American brand’s skate team. It revolves around the world of skateboarding, starting from the rituals and peculiarities captured by director Joaquim Bayle.
A elevare la collezione è sopratutto il particolarissimo linguaggio di sacai, da sempre impegnato a coinvolgere l’idea di ibridazione contrapponendo textures contrastanti come la maglieria e le tecniche che reiterpretano i pattern di elementi. Il tutto per un effetto inaspettato. Perfetto per la semplicità e funzionalità che da sempre contraddistingue Carhartt.
What truly elevates the collection is sacai’s unique language, always committed to engaging the idea of hybridization by juxtaposing contrasting textures like knitwear and techniques that reinterpret pattern elements. All of this for an unexpected effect, perfect for the simplicity and functionality that has always defined Carhartt.
The collaboration will be launched in some pop-up locations, including Dover Street Market and BELOWGROUND in London from September 6th and 7th, then in Shanghai at Taikoo Li Quiantan from September 8th.