Saucony’s campaign for this new season, Own Your Narrative, promotes a concept that gets straight to the point: the enhancement of a personal narrative. All this is balanced between performance and lifestyle. On the occasion of this launch, the brand will also introduce the latest products: the Endorphin Pro 4 and the Ride Millennium models.
«As streetwear and athleisure trends continue to grow, we see an opportunity to connect with creative and active consumers at the intersection of performance and lifestyle,» says the team from the headquarters. Additionally, the protagonists of the campaign are part of a run club and stand out from others due to their individual creative interests. For this reason, the One Saucony style will be depicted through a series of diverse content characterized by a common language.
Saucony launches two new sneakers
As for the Ride Millennium mentioned above, this is a sneaker perfect for everyday use. With Y2K inspirations, its wide mesh profile and leather inserts with a metallic finish give the shoe a nostalgic yet modern look. Support and cushioning are guaranteed by the Grid technology found in the midsole.
Going back to the Endorphin Pro 4—featuring a carbon plate and double cushioning that’s ultra-soft and responsive with PWRRUN PB and PWRRUN HG—this sneaker stands out for its design, which is specifically crafted to achieve running speeds. There’s also the internal insole, technically called SRS (Super Responsive Sockliner), which, together with SPEEDROLL technology, enables high-performance results.
