Ahead of the Winter Paralympics, which will take place from 9 to 18 March, Toyota has created an Instagram account that allows the viewer to “see” the world through the eyes of Menna Fitzpatrick, a Paralympic skier with a visual deficit of 97%.
@SeeLikeMenna, which is part of the biggest Start Your Impossible campaign, follows the athlete during her training sessions but also on the journey she is making to arrive at the next Paralympics.
The whole campaign was born thanks to the collaboration between Saatchi & Saatchi, Dentsu and Archers Mark and, the whole team worked alongside the Royal National Institute for the Blind in London to make the experience as similar as possible to that experienced by Fitzpatrick in her everyday life.
But, in addition to several photographs and some clips, Toyota has decided to create an even more complete experience with a 360 degrees video.
[youtube]https://youtu.be/3Mi82mRaVR4[/youtube]
