Style The new ASICS Slam Jam NOVABLAST™
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The new ASICS Slam Jam NOVABLAST™

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Andrea Tuzio

Slam Jam has just presented his latest collaboration with ASICS.
The new ASICS Slam Jam NOVABLAST™ reflects Slam Jam’s focus on real advanced technology and therefore applied to the things we use every day, with an attentive approach to everyday and contemporary lifestyle.

The idea behind the Slam Jam x ASICS NOVABLAST™ project and the silhouette of the sneaker itself are part of the study that the Ferrara powehouse is carrying out on the concept of “ultimate uniform“, managing to perfectly mix form and function. 

The ASICS NOVABLAST is characterized by a Flytefoam Blast cushioning system that develops on the entire sole of the foot to give a feeling of lightness. An AHARPLUS rubber outsole has been added for optimal traction, while the upper has been built with a soft mesh to avoid seams and welds.

The colorway chosen reflects the typical chromaticity of Slam Jam while being unconventional for a running shoe.

Created and directed by Salvatore Caputo, the dedicated campaign celebrates the concepts of movement and speed while the soundtrack was created by Unité d’Habitation. On Slam Jam’s Long Format Audio Archive you can listen to an exclusive mix entitled, “Ground Effect by Salvatore Caputo & Unité d’Habitation“.

The new ASICS Slam Jam NOVABLAST™ will be available from November 21st through a raffle, in which you can participate for a few more hours, on the Slam Jam website and in the Italian powerhouse stores and from November 26th at selected retailers all over the world.

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Written by Andrea Tuzio
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