Style Slam Jam and Converse reinvent the Chuck Taylor 70

Slam Jam and Converse reinvent the Chuck Taylor 70

Andrea Tuzio

Slam Jam and Converse have paid tribute to a timeless icon of sneaker culture and basketball history, the Chuck Taylor 70. 

The brand founded in Malden, Massachusetts in 1908 and the powerhouse directed by Luca Benini have released a new version of the Chuck 70.
One of Slam Jam’s main and constant sources of inspiration is the 1980s, where Benini became passionate and cultivated a deep interest in American rock bands and the artists who wore Chuck Taylor All-Stars both on and off stage. 

This collaboration has “used” the Chuck Taylor to pay homage, not only to a cultural landmark like the All-Star, but also to all those artists/singers/musicians who at the turn of the ’70s and ’80s have represented a decisive change of course in many respects.

Extraordinary attention to detail and precise use of nuance were the two main elements through which the silhouette was de-constructed and re-constructed. 

The Converse x Slam Jam Chuck Taylor 70 will be released today, September 25 at Slam Jam’s physical and online di Slam Jam. 

Written by Andrea Tuzio
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