Slam Jam and Salomon have unveiled their latest collaboration featuring the iconic XT-4 trail silhouette.
Slam Jam has, since the early 1990s, been a platform always close to and in support of subcultures, and today it brings this peculiar vision of its own by reimagining the Salomon XT-4 Strata.
Salomon’s trail silhouette, the subject of the collabo, is inspired by the fertile soils found around volcanoes and is meant to represent the dualism between these majestic living mountains and the role they have played and still play in human evolution.
Volcanoes are named after the Roman earthly God of fire Vulcanus, and are characterized by natural fractures in the earth’s crust that allow incandescent lava to flow out of the ground. Eruptions are an incredibly fascinating yet awe-inspiring, frightening natural phenomenon in a fascinating duality that has been going on for millennia.
In Italy there are ten active volcanoes and a great many inactive or dormant ones, which have shaped the incredible richness of our territory. Since ancient times, lava rocks and man have established a fruitful relationship in so many ways.
The collaboration between Slam Jam and Salomon draws inspiration precisely from the incredible mix of energies that describe volcanic activity, matching Slam Jam’s color scheme and layers that represent constant evolution.
Guided by volcanic magnetism, the campaign was shot on Etna, one of Europe’s most important active volcanoes, by Achille Mauri.
The Slam Jam x Salomon collaboration will be launched today, June 22, at the Slam Jam Paris pop-up (Rue de Paradis 75010 Paris, France), in Slam Jam stores and at selected retailers.