Slam Jam and Umbro reunite for the Spring/Summer 2025 collection, blending formal and sporty elements inspired by stadium security. Rooted in British culture and Umbro’s football DNA, the collection reinterprets the aesthetic of steward uniforms, mixing heraldic symbols, check patterns, and streetwear references.
Key silhouettes include hoodies and t-shirts featuring military-style crests, tactically cut windbreakers and half-zips, hockey jerseys infused with football influences, and 97/98 polos playing with the claim “Lazy” in a clear nod to street culture. Statement caps and bold graphics complete the look.
For the campaign, Slam Jam enlisted Japanese photographer Satoshi Fujiwara, whose raw and intrusive lens captures a bus journey in true “away day” style, immersed in a dystopian atmosphere. The collection will be released in two phases. The first drop will be available from March 4, 2025, on slamjam.com and Umbro’s platforms, with select retailers carrying it from March 7. The second drop will launch on March 18 on slamjam.com and Umbro’s e-tailers, with a global rollout starting March 21.
A subversive take on sports uniforms, where football, fashion, and underground culture merge into a hybrid and rebellious aesthetic.
