The Spazio Riviera of the Simple Flair couple

7 years ago

There’s something fresh and new in town and is Spazio Riviera. The Simple Flair couple opened their first and new creative space in June before the summer. Simona and Riccardo have translated in a physical place all the work that they have done in these ten years of Simple Flair (they founded it in 2009). Everything started from the idea of “a physical space in Milan that was not only ours but a place to share with the creatives that every day we are lucky to meet in our work and personal path”.

But why this name? “Because it’s a word from the Italian vocabulary but able to be communicated abroad; because it wants to remember an imaginary, an informal and concrete reality, which is synonymous of simple and real values; because it gives us a positive thought; because it sounds familiar and we want everyone to feel at home here; because it’s an authentic word, rooted in the memories of many”.

Creative people, are you ready? “Riviera is an informal place, devoted to the non-spectacular, stimulating and light, Italian but international, where design and lifestyle find a meeting point; Riviera conceives simplicity as a point of arrival: in relationships, in the mechanisms of sharing and building collaborations; Riviera was born with a collaborative approach, welcomes and hosts a workspace that does not want to be canonical, where to meet sitting on a sofa or around a table to share ideas and a coffee, animated daily but also with a series of events between exhibitions, talks, events, workshops, pop up spaces; Riviera is a meeting point for creatives with different backgrounds, from design to fashion, from art to photography, with an ever-growing network of smart people, a meeting place for sector pioneers different “.

Well Milan has a new creative hotspot, in the heart of the 5 VIEE area, “a point of arrival and passage for the creative community” that Simona Flacco and Riccardo Crenna always want to keep open “towards new suggestions, new ideas, brought to its inside by the creatives who will animate it “