Timberland returns to celebrate the Original Yellow Boot with the new global campaign Advice of an Icon, which also features, among others, Spike Lee. At its core is the idea of authenticity—the ability to stay true to oneself without compromise—a value that over the past fifty years has made the historic boot not only a symbol of resilience but also an aesthetic touchstone that has crossed different worlds, from workwear to hip-hop and all the way to the runway. But let’s see who else is in the campaign besides Spike Lee.
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To tell this story, the brand has chosen three figures who embody the spirit of the icon in different ways: Spike Lee, Skepta, and Kiko Mizuhara. Each of them brings a distinct cultural language, which Gabriel Moses, photographer and director, has turned into striking visuals.
Spike Lee needs no introduction: a legendary director, always a radical and passionate voice in cinema, he represents the strength of those who never stop taking a stand. Skepta, a pioneer of British grime, is the face of a music and a style that have changed the way urban culture is perceived globally. Kiko Mizuhara, model and actress, embodies an approach that is both bold and vulnerable, moving freely between fashion and film without ever losing authenticity.
With Advice of an Icon, Timberland doesn’t just look back at its legacy—it builds a bridge to the future. The campaign becomes an invitation to live one’s identity with pride, aware that the icon, just like the Yellow Boot, is not merely an object but a symbol capable of crossing generations and cultural contexts.
