Style Stefan Cooke has created a digital collection for The Sims

Stefan Cooke has created a digital collection for The Sims

Andrea Tuzio

Raise your hand if you have never heard of The Sims.
I’m sure very few of you are not familiar with the most famous simulation video game series ever.

Released for the first time in 2000, The Sims is part of the wider range of Sim video games – including SimCity – in which we simulate the life of characters complete with physical and character traits all different from each other that are born, live, reproduce and die, developing interactions in different areas such as work, love life, social life, basic needs, etc.. They inhabit homes that we have to build and furnish, have jobs, earn money and live lives very “similar” to ours.

It’s very recent news that London-based designer Stefan Cooke, along with partner Jake Burt, has teamed up with The Sims to make his creations available within the game. 
The 23 items that can be worn by avatars – including denim and a wool varsity – will arrive with The Sims 4 Modern Menswear Kit

All this seems to wink a bit at the concept of the Metaverse presented by Mark Zuckerberg during the company’s Connect conference last October 28. In reality, the concept of “metaverse” comes from very far away and the whole Sims series is a prime example. 

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Un post condiviso da The Sims (@thesims)

“We were attracted to the collaboration given The Sims’ impact on popular culture, and it also offered us the opportunity to explore fashion digitally in the most professional way possible. What The Sims offers its players is something that is in line with us, as the game gives people options to express their identity, as we hope our clothing gives people options to express themselves”, Stefan Cooke and Jake Burt stated.

“People treat their virtual selves as an extension of their physical selves, and they often want to dress similarly to how they would in real life, this is something we learned while working on The Sims project,” Cooke says. “I think this connection between people and their online selves is something really interesting to explore, because often it’s not so much fantasy, but a real online reflection of themselves. This will definitely affect the way fashion is consumed and used, I’m sure the digital fashion market will open up more and more in the coming years”.

“I think pretty much everyone you talk to has spent time playing The Sims, or at least knows what it is. That’s why we were drawn to this collaboration; The Sims is an institution in itself, it’s one of the best-selling video game franchises of all time and it’s exciting to be a part of its history”, concluded the London designer.

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Un post condiviso da @stefan_cooke

The 23 Stefan Cooke items featured in The Sims 4 Modern Menswear Kit will be available starting December 2.

Written by Andrea Tuzio
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