The iconography of Stüssy’s iconic 8 Ball

The iconography of Stüssy’s iconic 8 Ball

Andrea Tuzio · 3 years ago · Style

It is said that the 40 years are an important milestone, a sort of turning point that should not be read in a negative way, but as a turning point towards a stronger self-awareness to better face the second part of life. This is true not only for us individuals but also for all those realities that work in the most diverse sectors and build their legacy through work, dedication and innovation, always remaining firmly at the roots from which they come.
This year one of these realities has reached its 40th anniversary.

Stüssy, the brand founded by Shawn Stüssy n 1980 in Southern California, is celebrating its 40th anniversary with several releases and collaborations that emphasize the legacy that the brand has left in the streetwear world and beyond in recent years.

The symbol that has been part of Stüssy’s heritage since its inception and has returned with devastating aesthetic power in recent years is the 8 Ball.

The 8 Ball, in the American Carom, is the one that decides the match. If you throw it in the hole as the last ball you win, if it falls in the hole first, you lose everything. They call it “ball of destiny” and it symbolizes those who never give up, in the urban language it represents the last man left standing.

From pool hall to an icon of the hotroad and rockabilly world, from a good luck charm to a mysterious symbol, the 8 Ball is imbued with American identity and perhaps that’s why it became a perfect icon for Shawn Stüssy and his brand when he created the first graphics in the early 80s. During these 40 years, the 8 Ball has appeared on every Stüssy garment possible and in almost every advertising campaign until it was shelved probably to refresh the aesthetic of the brand. 

In 2018 this iconic symbol made its return to the scene at the opening of the London chapter store in Soho.

The campaign designed for the event showed a giant 8 Ball rolling through the streets of central London, passing by Piccadilly Circus at the gates of Buckingham Palace and on the tracks of the Tube, ending its journey inside the window of the new Stüssy store.

On the occasion of the celebrations for the 40th anniversary, Stüssy has created, among other things, a special limited edition capsule collection that puts the 8 Ball at the center of the graphic design, as if to emphasize and emphasize the origins of the brand and recognize the importance and centrality of that logo over the past 40 years.

An iconic symbol that, in addition to hiding a myriad of meanings, has also represented – and continues to do so – a certainty for fans of streetwear and the brand founded by Shawn Stüssy exactly 40 years ago.

The iconography of Stüssy’s iconic 8 Ball
Style
The iconography of Stüssy’s iconic 8 Ball
The iconography of Stüssy’s iconic 8 Ball
1 · 8
2 · 8
3 · 8
4 · 8
5 · 8
6 · 8
7 · 8
8 · 8
The new sneakers from Prada and adidas Originals

The new sneakers from Prada and adidas Originals

Andrea Tuzio · 3 years ago · Style

The collaboration between Prada and adidas Originals.
After having launched on the market the first silhouette resulting from the partnership, a classic Superstar characterized by co-branding and in total white, we have the opportunity to preview the new Prada x adidas Originals sneakers.

The U.S. designer and founder of the vintage shop Round Two, Sean Wotherspoon, who in January 2020 began his collaboration with the German sportswear giant with whom he created a sustainable version of adidas Superstar, has published on his Instagram account a series of photos and a video where skating wearing the new sneakers resulting from the collaboration between Prada and adidas Originals.

The silhouette seems to draw inspiration from the shapes of the Italian fashion house’s archival sneakers like the Prada America’s Cup at the beginning of the millennium, using the latest generation and sustainable materials. 

Completely white and with silver grafts, the upper is formed by a mix of TPE and mesh giving the sneaker the ghost effect. The Three Stripes logo is “hidden” under the quarter panel, the rubber reinforcements on the toe and heel stand out while the intersole seems to be characterized by the BOOST system.

The detail that captures the most attention is certainly the Prada Linea Rossa logo along the heel.

There’s not yet a release date for this new collaboration between Prada and adidas Originals but it’s plausible that news in this sense could come close.
In the meantime here below you can take a look at the video made by Sean Wotherspoon.

The new sneakers from Prada and adidas Originals
Style
The new sneakers from Prada and adidas Originals
The new sneakers from Prada and adidas Originals
1 · 4
2 · 4
3 · 4
4 · 4
The last stage of the Vibram Sole Factor Mobile Lab

The last stage of the Vibram Sole Factor Mobile Lab

Andrea Tuzio · 3 years ago · Style

After the success of the first two stages – dedicated to mountain biking and trail running – Vibram launched the last virtual stage of the Vibram Sole Factor Mobile Lab focused on the lifestyle, sneaker and especially green world, offering the possibility to customize sneakers, boots and derby shoes with a sole made with the new Vibram N-OIL compound, created with 90% natural materials and dyed with natural pigments from plants and roots.

This innovative compound represents the Italian company’s solution to offer a sustainable alternative: created with 90% natural materials and dyed with 100% natural pigments from plants and roots.

Those who wish can request the replacement of their sole with a Vibram sole made with the new Vibram N-OIL compound: the iconic Vibram Carrarmato design – ideal on more structured shoes such as boots or boots – or with a Vibram “flat” sole, perfect for sneakers or casual shoes.

Anyone who is interested in participating and trying this new compound by Vibram can register on the Vibram Testerplace platform until November 27th.

The user who made the registration and submitted the request will be contacted by the Vibram Sole Factor team that will evaluate, together with the customer, the feasibility of resurfacing. Once the feasibility has been confirmed, Vibram will organize for free the collection of the shoes and the return when the work is finished.

This project emphasizes Vibram’s great commitment to the implementation of innovative procedures in production processes, in order to optimize the environmental and social impact.

The last stage of the Vibram Sole Factor Mobile Lab
Style
The last stage of the Vibram Sole Factor Mobile Lab
The last stage of the Vibram Sole Factor Mobile Lab
1 · 7
2 · 7
3 · 7
4 · 7
5 · 7
6 · 7
7 · 7
KITH’s Fall 2020 collection

KITH’s Fall 2020 collection

Andrea Tuzio · 3 years ago · Style

After one of the most successful and important collaborations of the year with BMW, KITH ends 2020 by launching today its Fall 2020 collection of 74 different items.
A very large collection, essential and simple from an aesthetic point of view and in terms of materials used, the classics of the male wardrobe: Italian shearling wool, fleece sherpa jackets, yarn dyed flannel, classic coats, sweaters, wool beanie, accessories and much more.

There is no shortage of collaborations, all well researched and faithful to what the brand has proposed so far, including the New York luxury department store Bergdorf Goodman, the Italian footwear company Diemme, Pendelton, Golden Bear, Converse and ASICS

The entire KITH Fall 2020 collection is available on the brand’s webstore and in physical stores.
Below you can take a look at the lookbook dedicated to the collection.

KITH’s Fall 2020 collection
Style
KITH’s Fall 2020 collection
KITH’s Fall 2020 collection
1 · 47
2 · 47
3 · 47
4 · 47
5 · 47
6 · 47
7 · 47
8 · 47
9 · 47
10 · 47
11 · 47
12 · 47
13 · 47
14 · 47
15 · 47
16 · 47
17 · 47
18 · 47
19 · 47
20 · 47
21 · 47
22 · 47
23 · 47
24 · 47
25 · 47
26 · 47
27 · 47
28 · 47
29 · 47
30 · 47
31 · 47
32 · 47
33 · 47
34 · 47
35 · 47
36 · 47
37 · 47
38 · 47
39 · 47
40 · 47
41 · 47
42 · 47
43 · 47
44 · 47
45 · 47
46 · 47
47 · 47
The official images of J Balvin x Air Jordan 1

The official images of J Balvin x Air Jordan 1

Andrea Tuzio · 3 years ago · Style

Perhaps the most anticipated release of the year.
Nike has just released the official images of its first collaboration with reggaeton superstar J Balvin, inspired by his eclectic personality and his latest two albums, Vibras of 2018 and Colores of 2020, churning out a pair of Air Jordan 1 High characterized by very bright colors.
We had already “glimpsed” the Colombian singer’s J1 during his performance with Jennifer Lopez during the Super Bowl half time show.

“I was thinking about how I could have a disruptive Air Jordan 1. I wanted to be the person who really dared to change the shapes and go all out. No one has touched the Air Jordan 1 like this before”.

These are the words on the sidelines of the presentation of the Colombian artist who personalized Michael Jordan’s first signature shoes like no other.

This is not Balvin’s first high-level collaboration, the one with Nike and Jordan Brand comes after those with McDonalds and Spongebob SquarePants, but this is the first one involving a sneaker. Speaking of first times, J Balvin is the first Latin artist to make his own version of Air Jordan 1 and Balvin said about it:

“Being the first Latino artist to have an official Jordan collab makes this even more special. However, I don’t see this as just a Latino thing. I really see this as a global sneaker and campaign. People used to see it as ‘Latinos making things just for Latinos,’ but I never saw it like that. I’m proud to be Latino and represent Colombia, but I’m a global citizen, and I want to keep spreading my artistic ideas and vision to all people. I want this shoe to be in Tokyo, in London, in Paris. This is for the whole world.”.

The J Balvin x Air Jordan 1 will be released on December 8th through the SNKRS app and at selected retailers.

The official images of J Balvin x Air Jordan 1
Style
The official images of J Balvin x Air Jordan 1
The official images of J Balvin x Air Jordan 1
1 · 11
2 · 11
3 · 11
4 · 11
5 · 11
6 · 11
7 · 11
8 · 11
9 · 11
10 · 11
11 · 11