Supreme, from Lafayette Street to Wall Street

Supreme, from Lafayette Street to Wall Street

Andrea Tuzio · 7 months ago · Style

The bombshell came yesterday, VF Corporation, a U.S. listed apparel company and owner of brands such as The North Face, Timberland, Vans, Eastpack, etc., acquired Supreme for 2.1 billion dollars.

But how did it come to this? We decided to tell you about the birth of the most famous skate brand in the world to try to answer this question.

In April 1994, after working with Shawn Stüssy from 1991 to early 1994, James Jebbia opened his first Supreme store at 274 Lafayette Street between Prince and Houston, a relatively secluded location in southern Manhattan, investing less than $15,000. 

U.S. skate culture in that period was if not ignored, seen almost with contempt, especially towards the boys who practiced it. The domination of the music and urban scene of New York City was Hip Hop, which in the early ’90s represented in its entirety (or almost) the New York subculture. 

Jebbia, decided to give voice and above all a safe place to spend time to the skaters who in the meantime were getting complaints from the police and neighbors who resented the tricks and the often contemptuous attitudes of the guys.
Skateboarding is intrinsically linked to the roots of Supreme and that first store on Lafayette Street.

 

The guys who frequented it had made it their home, it was the last social club of Little Italy.

It was not for everyone, those who worked there had created a business model that despite the hard and almost rude attitudes worked. Those who entered the store could not for any reason touch the goods on display, if you did, they would throw you out and outside you would find others skate and treat you even worse; you were a foreigner in a territory not yours, which did not belong to you and where you were not welcome.

Many of those guys became members of the OG Supreme team including Ryan Hickey, Justin Pierce, Gio Estevez, Paul Leung, Loki, Chris & Jones Keeffe, Peter Bici, Mike Hernandez and many others, all protagonists of the famous brand skatedel videos shot by directors Thomas Campbell, Bill Strobeck etc., while many of those guys ended up being told by Larry Clark in the generation movie “Kids”.

From the logo inspired by Barbara Kruger’s work, to the enormous influence of the album “A Love Supreme” by one of the greatest saxophonists in jazz history, John Coltrane, James Jebbia managed to bridge a huge gap that divided streetculture, music, art and fashion. 

The American counterculture linked to the streetwear world did not take long to arrive in Japan thanks to Hiroshi Fujiwara, but it was Ken Omura who managed to convince Jebbia to open 3 stores in the Rising Sun in quick succession in 1998, achieving a huge and immediate success.

In the following two decades success became global, thanks also to a precise commercial choice. Not wanting to accumulate excess merchandise, Jebbia chose to produce a few pieces from his collections in order to make sure that nothing remained unsold. This concept of rarity became a symbol of the brand over the years and the gap between supply and demand made Supreme items become much sought-after in the reselling market.

This huge surge of success, of scarce availability and price, has attracted especially in recent years a wealthy but at the same time very large audience, transforming a brand that represented a niche counterculture into one that dictates a huge mainstream influence. This, however, has never distorted the brand, Supreme has always maintained its identity and has always respected the roots from which everything was born.

About this and the news from which we started, James Jebbia said: “This the “operational expertise needed to keep us on the steady path we’ve been on since 1994”.

We, fans from day one, really hope it can be so.

Supreme, from Lafayette Street to Wall Street
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Supreme, from Lafayette Street to Wall Street
Supreme, from Lafayette Street to Wall Street
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IMP 2021: the International Festival of Photojournalism returns to Padua

IMP 2021: the International Festival of Photojournalism returns to Padua

Giulia Guido · 2 weeks ago · Photography

There are images that, more than others, manage to tell what is happening in the world. Some have become emblematic, are included in school books and are part of the cultural heritage of each of us. These are the shots taken by photojournalists, reporters who, thanks to a passion comparable to a vocation, have for years been bearing witness to wars, political and social changes, inequalities and the violation of human rights. It is by looking at their work that we fully understand the power of photography, which goes where no other medium can go, touching us to the core. 

WHAT:
IMP 2021- International Festival of Photojournalism
WHEN:
4 – 27 JUN
WHERE:
PADUA

To underline the importance of photojournalists, especially at a time when communication passes especially through images, the first edition of IMP, the International Festival of Photojournalism, was held in Padua in 2019. In the wake of its success, the Culture Department of the City of Padua and the University of Padua have been working on the second edition of the event, which opened last week and will remain open to the public until Sunday 27 June. 

“The idea behind the IMP Festival is the conviction that photojournalism today is the quickest access to stories and international debates capable of connecting the four corners of the world, a way of making everyone aware of their fundamental role even in the most controversial and geographically distant issues.” – RICCARDO BONONI, Photojournalist and Artistic Director of IMP

The works of 30 international authors will be exhibited in the city’s most prestigious museums and, in order to learn more about their work, the festival programme also includes a series of workshops, readings and meetings with guests such as journalist Domenico Quirico, who survived a five-month kidnapping in Syria. 

One of the main exhibitions will be the MAGNUM Photos exhibition, featuring the work of some of the world’s most renowned photojournalists, from Miguel Candela, who shot the latest protests in Hong Kong, to the famous Italian photographer Tony Gentile, author of the portrait of Falcone and Borsellino. 

The IMP also gives space to young talent by presenting an exhibition of some of the year’s best work. 

International Festival of Photojournalism
© Tony Gentile

“We are proud to reaffirm, also in 2021, Padua as the international capital of auteur photojournalism, through a festival that already in its first editions has become an essential reference point for professionals and enthusiasts.” – ANDREA COLASIO, Councillor for Culture of the Municipality of Padua

See below some shots of the photojournalists on show and visit the IMP website for all the details. 

International Festival of Photojournalism
© Tony Gentile
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
© Annalisa Natali Murri/CAPTA
International Festival of Photojournalism
©Laura Liverani/Prospekt Photographers
International Festival of Photojournalism
© KRZYSZTOF MILLER
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
©Lorenso Meloni/MAGNUM Photos
International Festival of Photojournalism
©Giulio Piscitelli/Emergency
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
© Nadia Shira Cohen
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
©Fulvio Bugani
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
©Valentina Piccinni/Jean-Marc Caimi
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
© Raffaele Petralla/Prospekt Photographers
IMP Festival Internazionale di Fotogiornalismo | Collater.al-015
© Antonio Faccilongo/Getty Reportage
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IMP 2021: the International Festival of Photojournalism returns to Padua
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 weeks ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @martinabarbon, @noemiduso, @missun.flower, @yehorova.photo, @jacopo_cerchi, @alanys.salas, @_my_perfect_little_world, @babaja_ga_, @_simonepiras_, @_barbarac__.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
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InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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Kamonwan Norralak and her photographic experiments

Kamonwan Norralak and her photographic experiments

Giulia Guido · 2 weeks ago · Photography

The first thing that impressed us about Kamonwan Norralak was her age. The Thai photographer is only 19 years old, yet she has already defined her style and is always trying something new.

As is often the case, Kamonwan Norralak started taking pictures at the age of 15 almost by accident, taking pictures with her mobile phone or photographing her favourite band at a concert. But the more time passed, the more her passion grew, so much so that she forgot her dream of becoming a designer or architect.

Her work, her approach and her subjects have changed a lot over the years, and three projects that she herself talked about are proof of this. The first, which she took two years ago, is the most conceptual and focuses on food. In what could be an exercise in style, Kamonwan has rethought food, imagining certain foods out of their ordinary guise and creating surreal images.

With the second project, “Friends”, Kamonwan focused her lens on one of her friends, proving that you don’t have to be a model to be the star of a photo shoot that gets right to the viewer.

The last one, entitled “Reverse”, is the project the photographer presented for her graduation. In these shots in which the focus is all on the subject and the black backdrop that seems to swallow him up, Kamonwan wants to tell us that in her opinion what we show to others is nothing more than a reflection of who we really are.

If you are curious about Kamonwan Norralak’s upcoming photographic projects, follow her on Instagram and check out a selection of her shots below.

Kamonwan Norralak
Kamonwan Norralak
Kamonwan Norralak
Kamonwan Norralak
Kamonwan Norralak and her photographic experiments
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Kamonwan Norralak and her photographic experiments
Kamonwan Norralak and her photographic experiments
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Tamara Lichtenstein and her analog and female photography

Tamara Lichtenstein and her analog and female photography

Giulia Guido · 1 week ago · Photography

They could be frames from a film or photographs from a personal diary from the 1980s. Tamara Lichtenstein‘s analog shots enclose a timeless beauty that never tires. 

Originally from Bolivia, Tamara lives in Hudston, Texas, and started taking pictures when she was still a little girl, when her mother gave her a camera and decided to put all her creativity into the shots she took. 

Today Tamara Lichtenstein’s name is internationally recognized and, in addition to collaborating with different brands and clients, she has realized several personal projects that have literally captured our attention and our hearts.

At the center of Tamara’s artistic research we can surely find the female universe and its facets: leafing through her shots we meet faces and bodies without filters, wrapped in their natural beauty. 

The grain and style of analog photography combined with the perfect use of light and the effects of double exposure, a recurring technique in Tamara’s shots, give the photographs a cinematographic style that is impossible to forget. 

Below you can find a selection of the shots, but to find out more visit Tamara Lichtenstein’s website and Instagram profile.  

Tamara Lichtenstein and her analog and female photography
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Tamara Lichtenstein and her analog and female photography
Tamara Lichtenstein and her analog and female photography
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